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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Lexus, Mazda and Subaru top Consumer Reports Brand Report Cards

A revised methodology in devising its annual Car Brand Report Cards has seen Consumer Reports award Lexus its top overall ranking for 2013. For the first time ever, the institute broke out individual brands from their larger corporate umbrellas, meaning car makers like Lexus and Scion were judged independently from parent company Toyota. That strategy worked out well for Lexus, as the luxury brand earned a top report card score of 79 for the 2013 model year.
The institute has recommended every one of the Lexus models it has tested to date, and said that the company's products won out thanks to "a foundation of plush and very reliable vehicles."
Meanwhile, Mazda and Subaru tied for the second-highest scoring report cars, with scores of 76. Subaru earned praised for sporting models like the BRZ, which CR testers apparently had a lot of fun driving (naturally), while the Mazda products were lauded for their blend of practicality, sportiness and efficiency. Both of the Japanese brands offered good handling, fuel economy and versatility, said Consumer Reports.

Mazda rumored to bring rotary-powered RX-9 concept to Tokyo

Stop us if you've heard this one before: Mazda will bring a rotary-powered sports car to the next big auto show. Okay, so we stopped for a second, but the show must go on. Following an official teaser image (shown above) late last month, Motoring.com.au has what it claims are renderings of the curvy, two-door coupe – called the RX-9 – that Mazda will bring to the Tokyo Motor Show later this month. The images show a far softer styling than Mazda's current crop of Kodo-inspired vehicles, while the overall look screams of a modern-day Cosmo Sport, the Japanese brand's first rotary-powered vehicle. And though that connection alone might be enough to justify whisperings of a successor to the RX-7 and RX-8, Motoring claims there will be an even more overt sign of this concept's power source. "Look to the Cosmo Sport," an inside source told the Aussie website, signaling that the Mazda stand would feature the vintage two-door. "The Cosmo has no earthly reason for being there unless..." The rotary rumor, if it comes true, won't exactly be what we're use to. While Motoring brings up the previously reported 16X – a 1.6-liter two-rotor – it builds on our 2013 report. According to the Aussies, the new engine could feature a two-stage electric turbocharger, be paired with a hybrid powertrain, offer up to 450 horsepower, and we're guessing, be hilariously complicated. Joking aside, it sounds like Mazda's goals here are admirable. A rotary-equipped sports car that could counter the 1.3-liter RX-8 engine's appetite for fuel and improve on its mediocre low and mid-range torque would be interesting indeed. As for those renderings, Motoring has front and rear three-quarter images. Comparing the rear with our original teaser leaves the look open to interpretation, but after seriously upping the exposure on the teaser (thanks Photoshop), the taillights and overall profile shape look to be a spot-on match. In front, the long hood shares some Kodo elements, like the headlights and grille, but its undeniable coupe shape – a long hood and very short deck – are far more organic and, dare we say, calm, than Mazda's other vehicles. You can take a closer look at the renderings over at Motoring's website. Do that, and then head back and let us know what you think of these RX-9 rumors. Is Mazda finally going to be bringing a rotary back to market?