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Mazda recalling 18k Mazda6 and RX-8 models over airbag inflators

Faulty Takata airbag inflators keep taking their toll on automakers. Mazda is the latest to be affected in the US by announcing a recall covering 18,050 Mazda6 and RX-8 models to replace the front, passenger-side airbags. Specifically, the campaign covers 18,000 Mazda6 units from the 2003 and 2004 model years built between May 29, 2002, and March 4, 2004, and 50 RX-8 vehicles from the 2004 model year made between June 25, 2003, and June 30, 2003.
As with the rest of the vehicles with these faulty inflators, it's possible for the part to rupture when deploying the airbag and potentially spray shrapnel at the occupant. Mazda's defect notice goes into a bit more detail than most about the problem saying: "some propellant wafers have been produced with an inadequate compaction force, or may have been exposed to uncontrolled moisture conditions (those wafers could have absorbed moisture beyond the allowable limits)."
This isn't Mazda's first difficulty with Takata-supplied airbags this year. The company was among the seven automakers that recalled vehicles in hot-weather states over the inflators. It also had to recently fix 42,000 Mazda6 vehicles in China over the issue.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Here are your 2016 North American Car and Truck/Utility of the Year finalists [w/polls]

The 2016 Detroit Auto Show will kick off with the announcement of the annual North American Car and Truck/Utility of the Year awards, and the three finalists in each category have just been revealed. Following this announcement, the jury – which includes Autoblog editor-in-chief Mike Austin – will re-evaluate each candidate before casting a final vote for the winner. This year's finalists are: Car of the Year Chevrolet Malibu Honda Civic Mazda MX-5 Miata Truck/Utility of the Year Honda Pilot Nissan Titan XD Volvo XC90 The 23rd annual awards will be announced on the morning of Monday, January 11. For now, we want to know where you stand. Let us know which vehicles you think should win, by voting in the polls below. Chevrolet Honda Mazda Nissan Volvo north american car of the year NACTOY