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Mazda goes on engineer hiring binge as recovery picks up speed

Japan's larger automakers - companies like Toyota, Honda and Nissan - have tremendous engineering talent at their disposal. That's largely because, selling as many cars as they do, they've got more revenues to tap into. Logic might dictate, then, that smaller automakers like Mazda, which no longer has the deep pockets afforded to it by its former partnership with Ford, might have less of a budget and workforce for engineering. But Mazda has been raking in record profits, and it plans on cashing those revenues in by hiring a substantial new pool of engineers.
According to Automotive News, Mazda is preparing to hire as many as 185 new engineers over the next two years - almost four times as many as the 50 engineers it previously targeted. Many of those engineers will be put to work developing the second-generation, Skyactiv 2 technologies that are on the drawing board while the first round of Skyactiv features are still being rolled out.
The boost in recruitment is enabled by a positive fiscal year that ended last March, marking the first profits Mazda had logged in four years. Sources anticipate that the fiscal year culminating at the end of this month will mark the company's most profitable yet, netting over a billion dollars to eclipse the fiscal year that ended in 2008 when it recorded $872.5 million in profits.

2019 Mazda 6 gets more expensive, adds equipment and drops the manual

Update: We got wind of what Mazda had in store for the 2019 Mazda 6 in this report from last week, and now we have all the official information from Mazda. The news on the manual transmission's disappearance is still true — 2018 model year cars will be the last ones that make that an option. There are a few changes Mazda has implemented for this model year, and a slight price adjustment that goes with. The addition of Mazda's i-Activsense safety tech as standard is confirmed. As is G-Vectoring Control Plus, the next generation of Mazda's G-Vectoring we saw hit the CX-5 for the 2019 model year. Pricing has been adjusted to reflect the extra standard equipment and elimination of the manual transmission. A base (manual) 2018 Mazda 6 Sport costs $22,845 with its $895 destination fee, but the new 2019 model begins at $24,720 with the $920 destination fee included. That's a considerable increase, but the charge for an automatic transmission was $1,050 of that previously. Higher trim levels don't experience as much of a hike. For example, the maxed-out Signature is only $375 more expensive in 2019, coming in at $36,020 total. Mazda says the 2019 Mazda 6 goes on sale this month. It's a little surprising that 2019 model year Mazda 6s weren't already on sale, but mid-year updates or late introductions aren't exactly out of the norm for Mazda. Since its introduction, the current generation Mazda6 has always remained a top choice among driving enthusiasts. That's because it's one of the few cars left in its class to still offer a manual transmission, next to the Honda Accord. But sadly, it seems even that's going to disappear for the 2019 model year update. CarsDirect originally heard through the grapevine that the Mazda6 sedan will be losing its standard six-speed manual while gaining some new safety tech. At first, we here at Autoblog were in denial. We had to reach out to Mazda to verify this unfortunate news. And sadly, it seems CarsDirect's findings are accurate, with Mazda USA's marketing and brand communications manager, Drew Cary, replying to our inquiry with the following statement: At Mazda we are always listening to our fans, especially when it comes to what they are looking for from our vehicles. As we have moved the Mazda6 upscale with the launch of the Grand Touring Reserve and Signature models, we have seen less demand for a manual transmission option.

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."