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Mazda sells 10 millionth car in the US, does something special
Wed, 23 Oct 2013When Lauren Carter of Glen Ellyn, IL was in the market for her first car, she went for a Mazda3. Not a bad choice, but not necessarily remarkable on the surface. After all, Mazda sold 123,361 of them here last year alone. What she didn't know was that the car she bought was the 10 millionth Mazda had sold in the US over the course of its 43-year history here, since selling its first rotary-powered R100 here in 1970.
Rather than let the occasion pass with nothing more than a press release (like the one below), Mazda gave Lauren a brand-new 2014 Mazda3 to replace the 2013 model she had bought. Which is a nice gesture, of course, but also enables Mazda to hold on to the landmark 10,000,000th car in its heritage collection.
Scion FR-S pitted against oldtimers RX-8 and S2000
Tue, 07 May 2013There are very few vehicles available today that compare directly with the Scion FR-S and Subaru BRZ twins. A case could be made for the Mazda MX-5 Miata, and possibly even six-cylinder versions of American coupes like the Ford Mustang. Pretty much everything else is either too expensive or is powered by the wrong set of wheels.
The boys from EverydayDriver on YouTube decided the only fair way to judge the inherent qualities of the Toyobaru twins was to pit them against two standard-bearers of years past: The Honda S2000 and Mazda RX-8. Neither of these cars is an exact matchup, with the Honda boasting a convertible top and the RX-8 offering more practicality via a rear seat and two reverse-opening doors for easier access. What they do offer, however, are similar performance stats and proven reputations for excellent handling.
None of this talk answers the real question, though: Which one wins the comparison test? Scroll down to watch the video, and be prepared for something of a surprise conclusion.
Mazda Raceway gets first new MX-5 Cup as pace car
Sun, Aug 16 2015Mazda's motorsports department officially finished the first example of its new MX-5 Cup racer. But while the rest of the fleet will be used in the Global MX-5 Cup championship, this initial unit has been designated for another purpose. It's been dedicated to serve as the new pace car for Mazda Raceway Laguna Seca. Based on the latest ND-generation MX-5, the Cup racer was previewed in racing spec this past November ahead of its debut at the SEMA show. Though we've still yet to see the final spec sheet, it clearly benefits from key upgrades to the rolling stock, not to mention the added roll cage, racing buckets, and more. The pace car also features emergency lighting and a livery designed by Mazda and applied by Sticky Fingers Design out of Huntington Beach, CA. The beefed-up little roadster will join a cadre of pace cars used at the legendary Northern California circuit. Other pace cars in the fleet include a Mazda6, RX-8, CX-5, and the previous Miata. The season is winding to a close at Laguna Seca, with the Pirelli World Challenge finale and Mazda Road to Indy still set to take to the track next month. Related Video: MAZDA RACEWAY IS READY TO PACE THE FUTURE MONTEREY, Calif. (August 13, 2015) – Mazda Motorsports used the annual car-fest known as the Rolex Monterey Motorsports Reunion to roll out the first production 2016 Mazda MX-5 Cup race car. This particular vehicle is guaranteed to lead races as it will be the newest pace car in the Mazda Raceway Laguna Seca fleet of Mazda safety vehicles. The 2016 Mazda MX-5 Cup race car follows a 26-year history of the MX-5 Miata in motorsports. The first race cars to be sold to customers will be used in the 2016 Global MX-5 Cup, known in the U.S. as the Battery Tender Mazda MX-5 Cup. With the 2016 racing season still many months away, placing the first production race car into pace car duty allows Mazda to gather additional durability data while showcasing it in front of one of the most influential motorsports crowds of the year. "For Mazda, this weekend is the perfect blend of past, present, and future," noted John Doonan, director of motorsports for Mazda North American Operations. "We are celebrating our motorsports heritage on the track with our vintage race cars.