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More photos of the 2014 Mazda3 sedan

Thanks to the folks at Top Gear Russia, we got an early glimpse of the 2014 Mazda3 sedan. Now, Mazda has released more images of its sleek new four-door, and if you like what the Japanese automaker has done with the five-door hatchback, you won't find anything to complain about with the sedan.
Many would argue that the Mazda3 sedan looks like a scaled-down version of the new Mazda6, and in many cases, that's true. But there are subtle details about the Mazda3 that we really like, starting with the larger grille that makes for a slightly more aggressive front end. On the profile, we like how the strong arching character lines that flow over the front and rear wheel wells intersect in the middle of the car and then taper off. At the rear, a short decklid rounds off a very clean design with taillamps that are indeed reminiscent of the larger Mazda6.
We can't yet confirm powertrain details (or any other specifications, really), but we fully expect the same 2.0-liter and 2.5-liter Skyactiv-G engines to carry over from the hatchback, as well as the six-speed automatic and manual transmissions.

Mazda RT24-P brings KODO style to the Rolex 24 at Daytona

In addition to its new CX-5 crossover, Mazda revealed its new racecar, the RT24-P, at the Los Angeles Auto Show. The car has been designed for the Daytona Prototype international (DPi) class in IMSA's WeatherTech SportsCar Championship and will make its racing debut at the Rolex 24 at Daytona. It was designed using Mazda's KODO design language, which the brand has so successfully applied to its road-going cars. The racer's relation to Mazda's production cars is made obvious by the small five-point grille at the tip of the RT24-P's nose. While plenty of credit needs to go to the stylists and aerodynamicists at Mazda and Multimatic, one of the companies Mazda partnered with on the car, some of the credit needs to go to IMSA's new DPi rules for 2017. The new DPi class is very similar to the LMP2 class that it competes with in the WeatherTech series, with some noteworthy differences. The DPi class allows manufacturers to create unique bodies and engine packages for one of the four chassis available. The LMP2 class requires competitors to use the chassis companies' bodies, and are restricted to one engine package. View 14 Photos As for the powertrain, the Mazda RT24-P uses a turbocharged 2.0-liter four-cylinder that puts out roughly 600 horsepower. Mazda used the same engine in its P2-class race car last season. Mazda's body and engine will ride atop a chassis developed by Riley Technologies and Multimatic. You may remember that latter company as the one that developed the awesome spool valve shocks on the Chevrolet Colorado ZR2. The RT24-P will be campaigned by Speedsource, a company that has been racing Mazdas in American endurance racing for years, including last year's P2 cars. Considering Mazda's success in making such a cool race car, we're excited to see what other manufacturers do with the extra design freedom of the DPi class. Both Chevrolet and Ford competed last year in the WeatherTech prototype class with Daytona Prototype-style cars, and Honda competed with an LMP-style racer. Depending on what other makes decide, this year's WeatherTech line-up could have some nifty designs. Related Video: Related Gallery 2017 Mazda RT24-P race car View 9 Photos News Source: Mazda, IMSAImage Credit: Live photos copyright 2016 Drew Phillips / Autoblog Motorsports LA Auto Show Mazda Racing Vehicles Videos Original Video 2016 LA Auto Show

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.