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Mixed sales results, but automaker stocks rise on need for cars in Houston

DETROIT — The Big Three Detroit automakers on Friday reported better-than-expected August sales and issued optimistic outlooks for demand as residents of the Houston area replace flood-damaged cars and trucks after Hurricane Harvey, sending their stocks higher. General Motors, Ford and Fiat Chrysler posted mixed August U.S. sales, with GM up 7.5 percent and Ford and Fiat Chrysler down. Japanese automaker Toyota improved sales by nearly 7 percent, while Honda fell 2.4 percent. Still, analysts focused on the potential for Detroit automakers to cut inventories and stabilize used vehicle prices as residents of Houston, the fourth largest city in the United States, are forced to replace tens of thousands, perhaps hundreds of thousands, of vehicles after the devastation from Hurricane Harvey. Mark LaNeve, Ford's U.S. sales chief, told analysts on Friday that following Hurricane Katrina in 2005 "we saw a very dramatic snapback" in demand. That said, Ford sales fell 2.1 percent in August. It sold 209,897 vehicles in the United States, compared with 214,482 a year earlier. Sales were down 1.9 percent in the Ford division and off 5.8 percent at Lincoln. Demand was down for cars, crossovers and SUVs. It was not clear how many vehicles in the Houston area will be scrapped, LaNeve said, saying he had seen estimates ranging from 200,000 to 400,000 to 1 million. Ford's Houston dealers may have lost fewer than 5,000 vehicles in inventory, he said. Ford is the No. 1 automaker in the Houston market, with 18 percent share, according to IHS Markit. The company plans to ship used vehicles to Houston dealers and has "every indication we would have to add some production" of new vehicles to meet demand, LaNeve said. Investor concerns about inventories of unsold vehicles and falling used car prices have weighed on Detroit automakers' shares most of this year. Now, automakers can anticipate a jolt of demand from a big market that is a stronghold for Detroit brand trucks and SUVs. "It's got to be a positive for the industry," LaNeve said. Investors appeared to agree. GM shares rose as much as 3.3 percent to their highest since early March. Ford increased 2.8 percent at $11.34, and Fiat Chrysler's U.S.-traded shares were up 5.2 percent $15.91, hitting their highest in more than five years. GM reported a 7.5 percent increase in U.S. auto sales in August, helped by robust sales of crossovers across its four brands.

2016 Mazda MX-5 Miata to make video-game debut next week in Forza Horizon 2 [w/video]

We've driven the all-new, fourth-generation Mazda MX5 Miata. Have you? Well, probably not. With the new roadster not set to hit dealerships until later this year (at the earliest), you might be stuck waiting a bit to climb behind the wheel of the highly regarded two-seater. Of course, if you happen to own Forza Horizon 2, your wait will be significantly shorter. And it'll be absolutely free to boot. The new convertible will make its video-game debut as part of a four-vehicle car pack for the open-world racing title. Downloads will start on March 17. Alongside the new MX-5, the Mazda car pack will also add representatives from each of the roadster's first three generations. Repping the NA will be the 1990 MX-5. The second-generation NB will be represented by the turbocharged 2005 Mazdaspeed MX-5, while the NC will arrive in the form of the Super 20 Concept, shown back at the 2010 SEMA Show. On top of the new vehicles, gamers will also have a chance to win a 2016 MX-5 as part of the new Mazda MX-5 Challenge. Running from March 17 to April 30, those interested in a free Mazda will need to lap its virtual counterpart around the Sisteron Perimeter Sprint Circuit, with the two fastest drivers slated to take part in a head-to-head race in June. The winner will walk away with their very own 2016 MX-5. Oh, and as a final juicy tidbit, the press release clearly states that the Miata weighs in at just 2,332 pounds – just a smidge more than the original NA. (That's with the manual transmission, of course – automatic cars are said to weigh 2,381 pounds.) You can get more specific details on the contest, as well as read more about the car pack, in the attached press release. Check out the release, as well as a preview vid of the MX-5 Car Pack. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MICROSOFT AND MAZDA LET YOU DRIVE IT FIRST: ALL-NEW MAZDA MX-5 DEBUTS AS FREE DOWNLOAD FOR FORZA HORIZON 2 ON XBOX ONE IRVINE, Calif., March 12, 2015 -- Beginning March 17, Mazda North American Operations (MNAO) is giving Forza Horizon 2 players the exclusive opportunity to drive the all-new 2016 Mazda MX-5 Miata on Xbox One months before the physical car goes on sale to the public. Additionally, by taking advantage of the free download of the car, and driving it in the game, users will have the chance to win one by competing in the new Time Trial Rivals Contest.

Race-inspired Mazda 3, CX-5, and Miata look great with white letter tires

At the 2020 Tokyo Auto Salon, a customization show that is kind of like SEMA but definitely not the same, manufacturers promote what is available and explore what's possible. Mazda brought a variety of vehicles to the show, but none more intriguing than the Mazda Motorsports Miata, Mazda3, and CX-5 concepts. The trio has race-inspired graphics, as well as a slew of visual and mechanical changes. The three vehicles have a core pack of changes, then each one has its own signature pieces to create some differentiation. The roadster, hatchback, and crossover have height-adjustable suspensions, upgraded brakes, MazdaSpeed tow hooks, circular number body decals, new wheel nuts, Alcantara steering wheels and shift knobs, special heel plates, MazdaSpeed six-point harnesses, and MazdaSpeed sport seats. The Miata and 3 have Fujitsubo stainless mufflers, while the CX-5 has a slightly different exhaust. The Roadster appropriately has the most involved individual upgrades. It has a body kit with front, side, and rear alterations, and it sits on RAYS ZE40 17x7.5J wheels wrapped in Potenza RE-71R 215 / 45R17 rubber with beautiful white lettering. It also has a Cusco roll bar, a MazdaSpeed rear spoiler, a MazdaSpeed strut bar, and a MazdaSpeed lower arm bar. Inside, the door trim, decoration panel, shift boot, center console lid, and parking brake boot are draped in Alcantara. An aluminum pedal set is adds a final touch of polish. On the Mazda 3 hatchback, the aero kit is specifically noted to be "Signature Style." Mazda also upgraded the strut bar and lower arm bar, and threw on Rays ZE40 18x7.5J wheels in Potenza RE-71R 215 / 45R18 tires, also with white lettering. Black mirror caps, a scuff plate, and a sports pedal set complete the concept. On the CX-5, Mazda made it sportier but also added some crossover-focused features, too.. It has Mazda-styled aero, an Auto Exe sports muffler Rays G25EDGE F1 20x8.5J wheels, Bridgestone ALENZA001 255 / 45R20 tires with white lettering, and a new wheel nut set. It also has a scuff plate, premium floor mats, a premium luggage mat, and sports pedals. For now, these are only concepts, with no word as to whether anything similar could hit Japanese markets, let alone U.S. shores. A Mazda engineer previously said a MazdaSpeed3 wouldn't happen, but the company is reportedly considering a 3 with a 250-horsepower 2.5-liter four-cylinder engine.  Related Video: This content is hosted by a third party.