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Toyota and Mazda set to expand partnership
Mon, May 11 2015Toyota and Mazda are already teaming up for the Scion iA and Mazda2, but that partnership might just be the beginning. Reuters reports the two Japanese companies could expand their work together, with Toyota chipping in its experience with both fuel cells and plug-in-hybrid tech, and Mazda contributing its know-how in regards to its Skyactiv line of engines. The report cites a pair of unnamed sources that are "not authorized to discuss the matter publicly." The move, on the surface, is certainly appealing for both parties. Mazda has very little experience with hybrids (remember the Ford-rebadged Tribute Hybrid?), let alone something as advanced as a fuel-cell vehicle. Teaming with Toyota, arguably the world's greatest hybrid manufacturer, would give it a serious leg up. For the Japanese giant, meanwhile, a partnership with Mazda could expand the economy of scale for the Mirai FCV's tech, while Skyactiv engines would do well in replacing the base engines in cars like the Corolla, Camry, and RAV4. What are your thoughts? Would an expanded partnership between Toyota and Mazda make sense? Can you think of any drawbacks? Have your say in Comments. Featured Gallery 2016 Toyota Mirai View 15 Photos News Source: Reuters Green Mazda Toyota Electric Hybrid skyactiv toyota mirai
Japan could consolidate to three automakers by 2020
Thu, Feb 11 2016Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:
Why you absolutely need to take your Miata to a track
Wed, Nov 23 2016Our long-term 2016 Mazda MX-5 Miata entertained us all summer, but we couldn't let the good weather pass without taking a trip to a race track. So we headed to GingerMan Raceway on the other side of Michigan to give it some exercise. It's there that I fell deeper in love with our little silver-white Club and immediately regretted not taking it to the track every single weekend prior. I make a very simple case in the video above: Miatas belong on the track. They're made for it, especially our ND Club, the most track-friendly version Mazda currently makes. The Miata is also a wonderful tool for those learning to drive in these conditions. It gives you good feedback, there isn't too much power available, but the engine's output is plenty to make things entertaining. It's also one of the more balanced performance cars you can buy today and doesn't rely on fancy electronics to go faster – it's a nearly direct connection between you and the car, with no weird intermediaries or adjustable elements. This is really the simplest form of fun. To sum up: If you have a Miata, take it to a track. If you don't have a Miata, go buy one. Watch the video again if you're not convinced. Related Video: