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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Next Mazda CX-9 to launch by 2016, could get turbo-four

Mazda has a lot going on these days, what with launching the new Mazda6 and Mazda3, with the new Mazda2 just around the corner. We know the new Miata is also on the way, and after that it looks like the next vehicle in its lineup due for an overhaul is the CX-9 crossover, due to launch by 2016. The move makes sense because the CUV is growing long in the tooth. It was first introduced in 2007 and was refreshed twice since then.
The next-generation CX-9 will move away from Ford-derived components like the V6 in the current model and will likely use a turbocharged four-cylinder engine. However, a final decision hasn't been made yet. "If I ask Mr. Hitomi, our top guy of powertrains at Mazda, he believes the downsizing turbo solution costs more. But real downsizing means six-cylinder to four-cylinder turbo could make sense from a cost point of view," said Mazda's global marketing boss Masahiro Moro to CarAdvice at the New York Auto Show. The executive said a hybrid powertrain option would be unlikely, but markets outside the US could get a diesel, as well.
Moro also tipped his hand at future Mazda model plans. He hints that the Japanese automaker is considering building a luxury vehicle with a six-cylinder engine. "It's too early, we don't have a car yet. But we are collecting advice as to V6 or straight-six," he said to CarAdvice. We'll definitely be watching.

LA Design Challenge invokes biology for 2025 concepts [w/poll]

Participants in the annual LA Design Challenge always manage to come up with edgy, wacky designs for future vehicles, but with a theme of "Biomimicry and Mobility: 2025" this year's crop of cars might be the quirkiest we've ever seen. As usual, automotive designers from around the world participated in this year's competition, and all the designs will all be unveiled next week during the LA Auto Show with a winner being announced on November 21.
Chinese automakers made a strong showing with Qoros, SAIC Motor, JAC Motors (the company responsible for the Ford F-150 clone) and Changfeng all bringing interesting takes on the biology, human intelligence and sustainability theme. One of the more innovative ideas among these automakers is the Qoros Silk Road System allows autonomous vehicles to drive in packs similar to how ants travel. Speaking of ants, the SAIC Motor Mobiliant (shown above) gets its design from the shape of an ant's body, and, like the insect, it can climb building acting as a personal elevator as well. The JAC Motors design also merges vehicle and building design, while the Changfeng LaBrea inspired by the design of muscle fibers.
Other entrants include Subaru and US-based design teams for BMW, Toyota and Mazda. BMW's duo of concepts mimic plant and animal life. The LA Subways concept acts as a submersible, single-person vehicle to take advantage of the LA river, with a shape similar to an Ocean Sunfish. The Sustainable Efficient Exploratory Device (SEED) imitates the shape of a seed pod, and uses propulsion methods inspired by a shark, dragonfly and a water bug. Mazda's Auto Adapt might be the most car-like concept of the bunch, while the Subaru Suba-Roo and the Calty-designed, Toyota e-grus are the most mind-blowingly awesome.