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2019 Mazda CX-5 fuel economy takes a hit with new turbocharged engine

We learned all about the 2019 Mazda CX-5 last week, and now we've discovered fuel economy for its new 2.5-liter turbocharged engine. Unsurprisingly, it gets slightly worse fuel economy than its naturally aspirated counterpart. The 2019 turbo crossover, which only comes in all-wheel drive form, gets 22 mpg city and 27 mpg on the highway. Front-wheel drive CX-5s with the naturally aspirated 2.5 liter net you 25 mpg city and 31 mpg highway — all-wheel drive drops 1 mpg in both categories. For a little comparison, the turbocharged engine makes 250 horsepower and 310 pound-feet of torque on 93 octane gasoline, while the non-boosted engine makes 187 horsepower and 186 pound-feet of torque. You're definitely taking a hit in fuel economy, but the gain in power might be worth it, since the decrease isn't that terrible. Cars in its price and power range with all-wheel drive have comparable fuel economy. The Ford Escape with the 2.0-liter turbo is rated at 20/27; Chevrolet's Equinox with the 2.0-liter turbo is 22/28 and the VW Tiguan gets 21/29. There isn't really a clear winner in fuel economy for this much power when you look around the segment, but Mazda's engine is half a liter larger than everyone else. This translates to better torque than most of its competitors, but Mazda manages similar fuel economy. Also similar to many of these decked-out compact crossovers is the new high price of the Mazda we wrote about before. You won't be getting in to the turbocharged CX-5 for any less than $35,865. If you wanted a bigger Mazda like the CX-9, its fuel economy figures aren't significantly worse than the CX-5. Front-wheel drive versions are rated 22/28, and it drops 2 mpg in each category for all-wheel drive. The updated 2019 CX-5 should be coming to dealers soon. Related video: Featured Gallery 2019 Mazda CX-5 View 9 Photos Green Mazda Fuel Efficiency Crossover SUV mazda cx-5

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Fourth-gen Mazda MX-5 Miata could get turbo power later in life

While there's a lot to love about the new Mazda MX-5 Miata, its debut was met by a vocal group of enthusiasts who derided the fourth-generation roadster's reduction in power output. The new model only puts out 155 horsepower, down from 167 in the NC. A report from Australia, though, claims Mazda may yet address the less potent output of the ND. Things started earlier this year, as Motoring.com.au tells it, when Mazda's global PR boss, Kudo Hidetoshi, hinted that a turbocharged or Mazdaspeed model "will definitely" be considered. Then last month at Goodwood, the ND's program manager, Nobuhiro Yamamoto, said complainers were welcome to get their thrills elsewhere. Recognizing this contradiction among Mazda's brass, Motoring asked Yamamoto-san again about his statements, which he seemed to walk back. "It's not a conflict [between statements made by Yamamoto and Hidetoshi]," Yamamoto said, indicating that his statements were made in relation to the new MX-5's launch. "Kudo-san talked about this in terms of a 10-year lifespan, but when I was asked the question right after the launching of the ND, I said 'we have no plan to have a turbo at that point in time.' That is what I meant." Seeking an opening, Motoring pushed the Japanese engineer on the chances of a more potent MX-5, perhaps without a turbocharger. "If you could achieve what we want, to which is great response, very light and powerful with great performance feel with natural aspiration, then we don't need a turbo," Yamamoto said. "But if we want more power because we don't get satisfied with natural aspiration then we may think about the turbo." Related Video: