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2016 Mazda MX-5 Miata priced from $24,915

When Ford introduced the 2015 Mustang, it gave us 300 percent more car for about 10 percent more money. Mazda has done even better with the MX-5 Miata: the current roadster starts at $23,970 in Sport trim with a five-speed manual, the smaller, lighter, sharper 2016 model is just under $1,000 more, starting at $24,915 with a six-speed manual. Destination, unchanged, adds $820 to that MSRP. It is divided into the same three tiers of Sport, Club, and Grand Touring but the standard feature set grows, with the departure of that five-speed manual for six-speeders across the board, LED headlights, and extra infotainment functionality. Mazda says it will release more pricing in the future, but so far things just keep looking up for the one of the best little roadsters out there. The press release below has more. Related Video: MAZDA ANNOUNCES STARTING PRICE FOR 2016 MX-5 Fourth-generation MX-5 stays true to affordable convertible sports car roots IRVINE, Calif. (March 30, 2015) – Mazda North American Operations (MNAO) today announced that the 2016 Mazda MX-5 Miata will start at $24,9151 in entry-level Sport trim. Mazda has instilled the latest MX-5 with the pure driving experience that has won worldwide fanfare since the arrival of the first-generation MX-5 in 1989 as a 1990 model. Yet, the fourth-generation MX-5 provides Mazda's latest safety features and technologies and maintains an inflation-adjusted price close to that of the original roadster. The 2016 MX-5 launches this summer and will be available in Sport, Club and Grand Touring trim levels. "As we get closer to the MX-5's summer on-sale date, we're seeing a surge in interest and excitement from enthusiasts and journalists," said Jim O'Sullivan, president and CEO, MNAO. "Already, early MX-5 reviews have been overwhelmingly positive, and we expect the momentum that MX-5 has garnered to continue to build as drivers get behind the wheel of our fourth-generation sports car." Infused with SKYACTIV® TECHNOLOGY and KODO-Soul of Motion design, the 2016 MX-5 is smaller, lighter and more aggressive than its predecessor, with the base MX-5 Sport expected to outperform the sportiest previous road-going variants. However, even with its focus on delivering maximum driving enjoyment, the 2016 MX-5 boasts more creature comforts and a more functional interior than the vehicle it replaces.

2017 Mazda MX-5 Miata RF Quick Spin | Elevate yourself

It's unusually hot in Western Washington; the early August sun beams through skies rendered hazy by fires a few hundred miles to the north. If you're not moving, it gets a bit oppressive, since there's just enough humidity to feel it and not enough wind to relieve it. Instead of huddling inside, window shades drawn, fan blowing hot air around impotently – this is how most Washingtonians, 75 percent of whom don't have A/C, handle the heat – we're taking our fan on the road. The best way to beat the heat, it turns out, is to climb into the forests. For this adventure in body temperature regulation, we've got a Mazda MX-5 RF, the Miata's semi-targa-topped variant, and a few hours of time. And the Cascade Mountain's foothills, thickly coated with Douglas firs and, higher up, subalpine firs soaking up as much sun as they can in the short growing season. I've lived near the foothills nearly all my life, but there's a lot of the Cascades I haven't explored. One area is Chinook Pass, a mountain road that crests at 5,430 feet. Looming almost 9,000 feet above it is Mount Rainier, so close you can almost touch it. Just about 100 feet below the summit is Tipsoo Lake, startlingly clear and sporting enough wildflowers to make The Sound of Music look like a movie about Rommel's North Africa campaign. But that's jumping ahead a bit. Between me and the summit is about 90 minutes of driving, through the suburbs and into the Enumclaw Plateau, and then along the chalky White River and up into the mountains. Plenty of time to focus on nothing but the surroundings, and the quality of the cooling action provided by the little Mazda. A quick word about the car, and my own biases – I love Miatas, but I have a complicated relationship with the latest MX-5, having owned a much more visceral (and much slower) first-gen car for about six years. On paper, it's this perfect modern interpretation of the original. It's light, it's a momentum machine, the steering's just a tad overboosted, and it has a playful amount of body roll while maintaining a healthy amount of mechanical grip. It looks aggressive enough, too, a major complaint of many folks about the last-gen car's Joker smile. The interior is largely brilliant, amazingly simple and interesting for such a lithe car. And yet, I have never found the new car to be as charismatic as my old Miata, with all its flaws. This puts me in the minority; most MX-5 fanatics find the ND to be a great compromise.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.