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2016 Mazda2 won't come to the US

Hoping to get your hands on the new Mazda2? Don't get your hopes up too high, because the latest word has it that the new hatchback won't be available in the United States. According to the report from Automotive News, Mazda's US office has decided against bringing the new Mazda2 to American showrooms. This despite it being made just south of the border in Salamanca, Mexico. The reasons are apparently two-fold. For starters, Mazda sales offices around the world have been clamoring for larger allotments of the new 2, and the company can only supply so many. "We could have had it, but we would have had a number that didn't make much sense with 600 dealers and with the marketing it takes to launch a new car," Robert Davis, Mazda's senior VP of US sales operations, told AN. For another, Mazda is apparently not convinced the new supermini would resonate with US buyers, who are increasingly migrating towards crossovers. So Mazda is focusing instead on "products that make us and our dealers considerably more profit than a Mazda2 does." That doesn't mean the latest Mazda2 will be entirely out of our reach forever, though. The company's agreement with Toyota will see a sedan version sold in the US as the Scion iA. Mazda is also certifying it to US safety and environmental standards so that it can sell the 2 in Puerto Rico, which means that it wouldn't take much to change course and bring the hatchback into the US in the future: "It'll always be there if we need it," Davis told AN. Reached for comment, a spokesman for Mazda's North American operations told Autoblog that "The Mazda2 launch in the U.S. market is on hold in order to evaluate the B-Car segment and enable us the opportunity to focus on the launches of the refreshed Mazda6 and CX-5, and the all-new MX-5 roadster and CX-3 subcompact crossover SUV." That leaves the aforementioned CX-3 - which is, incidentally, based on the same architecture as the Mazda2 - as the smallest mainstream model that Mazda will offer Stateside.

Britain's BBR already promising 2016 Mazda MX-5 Miata with 200+ horsepower

The 2016 Mazda MX-5 Miata is one of Autoblog's most anticipated cars to drive this year, and with good reason. Thanks to svelte, angular styling, the promise of less weight, the possibility of more power and all at a fairly affordable price, it represents pure, automotive enjoyment. Mazda is still not saying exactly how much power the new Miata's 2.0-liter Skyactiv four-cylinder engine will make, but that isn't keeping British tuner BBR from already working out how to squeeze even more ponies from the mill – potentially as much as 200 horsepower with natural aspiration. The company bought a Mazda3 for access to its 2.0-liter Skyactiv and went to work on it. "Our objective with the all-new MX-5 is to achieve the same 200 bhp output that we can easily enjoy with simple bolt-on components on the current 2.0-litre NC model, before building on further power upgrades using forced induction," said Neil McKay of BBR in the company's release. The 3's version of the engine is rated at 155 hp and 150 pound-feet of torque but is expected to be tuned for additional grunt for the droptop. Still, it gives BBR something to experiment with before the real thing is available. The tuner also got the opportunity to take a look at a pre-production 2016 Miata and is already developing "subtle bodywork alterations" for the upcoming convertible. You can get a taste for the company's plans with the rendering above. It sports tinted lights, a front lip spoiler, lower side sills and a tiny rear spoiler. Scroll down to read more about BBR's plans in the official announcement. BBR UNVEILS STUNNING 200 BHP ALL-NEW MAZDA MX-5 CONCEPT Despite deliveries not scheduled to begin until July, legendary Mazda performance tuner BBR is making great progress with both its visual concept and powertrain development for the all-new MX-5. "A program of detailed performance enhancements has already commenced at our Brackley base," says BBR's Neil Mckay, "thanks to our investment in a 2.0-litre Skyactiv powered Mazda 3. Our objective with the all-new MX-5 is to achieve the same 200 bhp output that we can easily enjoy with simple bolt-on components on the current 2.0-litre NC model, before building on further power upgrades using forced induction." Having viewed a pre-production version of the car BBR is also working hard on visual enhancements to add more presence to the svelte lines of the all-new MX-5.

Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.