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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

VW Q3 Financial Woes, 2015 Tokyo Motor Show | Autoblog Minute

Consumer Reports pulls its Tesla recommendation, the U.S. Copyright Office offers a ruling affecting car owners, VW gets hit hard with third quarter losses, and lots of exciting news from Tokyo. Autoblog's Senior editor Greg Migliore reports on this Autoblog Minute Weekly Recap. Tokyo Motor Show Mazda Subaru Suzuki Tesla Toyota Concept Cars Autoblog Minute Videos Original Video Tokyo 2015

Confirmed: Mazda Miata gets more power, higher redline, telescoping wheel

Our friend over at Road & Track, Bozi Tatarevic, has a keen nose for stuff just like today's Miata news, and he spotted an article by the Japanese car magazine Car Watch that details Mazda's upcoming updates. Car Watch actually got to drive the car, too. There's a lot to go through, but the highlight has to be confirmation of what we told you earlier this year about a significant power bump: The Miata will indeed get an increase of 26 horsepower, from 155 to 181. But the power's not the whole story. Mazda has increased the redline from 6,800 RPM to 7,500. It's not clear at this point where torque and power peaks are in the rev range, or how these changes affect low-speed drivability, but more revs are almost always a good thing and aren't likely to detract from the roadster's fundamental goodness. Car Watch reports that lighter pistons and connecting rods are fitted to help reduce rotational mass in the 2.0-liter inline-four. Some valvetrain changes were needed to support the higher redline, mainly stiffer valvesprings to prevent valve float. Mazda also changed the shape of the valves and optimized the intake ports to breathe better at higher RPM. The inner diameter of the exhaust ports were increased to flow better through a new muffler better tuned to the engine's new operating range. This confirms and gives a little more detail to what we reported earlier based on a leaked document from Mazda Canada. Car Watch also confirms that the revised Miata will get a low-inertia dual-mass flywheel, which should help absorb some vibration, noise and harshness from the higher-revving engine without losing too much of the directness that a single-mass flywheel provides. Mazda usually gets stuff like this right, so while we won't know until we get a chance to drive it whether the DMF feels "right," we're not too worried about it. There's also a telescopic steering wheel, a first in any Miata, which has a range of about 1.1 inches. That doesn't sound like much, but it should help folks with longer legs reach the wheel without having to crank the seat forward. Interestingly, Car Watch reports that the telescoping wheel was opposed by some in the company seeking to save every fraction of an ounce of weight, and to get it through, the company apparently had to change some of the material in the upper steering column from steel to aluminum to satisfy the weight-conscious. Little details like these are fantastic.