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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda to celebrate 25 years of MX-5 with 15 Miatas in New York

Having first debuted at the Chicago Auto Show in 1989, the Mazda MX-5 Miata has been on the market now for an impressive 25 years. So to celebrate that quarter-century anniversary, Mazda is bringing no less than 15 examples of the legendary roadster from throughout its history to the New York Auto Show this year.
Mazda isn't saying just which versions of the MX-5 it's bringing to the Javitz center this year, but with three generations to choose from and over 900,000 units built and sold, there are plenty of examples - including production versions, special editions and concept cars.
What would really put the cherry on this birthday cake, however, would be if Mazda were to surprise us in Manhattan with the debut of the highly anticipated fourth-generation Miata that we're expecting to debut sometime this year.

Preorders open for the Mazda MX-5 Miata RF Launch Edition

After unveiling the gorgeous 2017 Mazda MX-5 Miata RF Launch Edition at the 2016 New York International Auto Show, the Japanese automaker announced plans to give loyal customers first dibs on one of the 1,000 models. Preorders are open at 12 PM EST on Monday, September 26th at the Mazda MX-5 RF Launch Edition website. Customers who were sent an invitation with a personalized code will have a limited time to put a $500 refundable deposit down on a limited model. Customers also have the opportunity to select the dealership where they would like to complete the transaction. Pricing for the MX-5 RF has also been announced with the sports car starting at $34,685, including destination and handling. That's roughly $9,000 more than a base MX-5 Miata. Deliveries of the sports car will begin in February 2017. While the MX-5 RF is a looker, $9,000 is a lot of change for the Launch Edition, which only adds a black roof and special badges over the regular MX-5 RF models. All 1,000 Launch Editions will be finished in Machine Gray with a black roof panel and Auburn Nappa leather on the inside. Buyers who opt for the Launch Edition will also get a numbered 42mm Tourneau watch, and can choose between an automatic and a manual transmission. The MX-5 RF Launch Edition should sell out quickly, as the 2015 Mazda MX-5 25th Anniversary Edition sold out in roughly 10 minutes when it went on sale in 2014. Didn't get an invite to preorder the Launch Edition? Worry not, as Mazda will open the special model to the general public on October 3, if there are any left. Related Video: Featured Gallery 2017 Mazda MX-5 RF: New York 2016 View 13 Photos News Source: MazdaImage Credit: Live photos copyright 2016 Drew Phillips / AOL New York Auto Show Mazda Convertible Lightweight Vehicles Special and Limited Editions Performance pricing mazda mx-5 rf