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Surprise! 2017 Mazda MX-5 RFs are already being delivered

Last month, when Mazda opened up ordering for Launch Editions of the MX-5 RF, the company estimated that cars would arrive in February. Well, today Mazda announced that some changes in production scheduling meant that MX-5 RFs are ready sooner than expected. In fact, Mazda already delivered an RF to a customer. The company delivered the first MX-5 RF Launch Edition in America last week to Dave Putter. He got the keys from Masahiro Moro, president and CEO of Mazda North America Operations, at the LA auto show last week. More RFs are coming, too. Mazda says that about 500 more will arrive across the country in December. Mazda also said that availability will expand throughout the winter and spring months. So, for people who've ordered a Launch Edition, it looks like you may get an early holiday gift. And for those waiting to check out normal ones in dealers, you won't have to wait much longer. Related Video:

2019 Mazda CX-3 small crossover will start at $21,365

The figures are in for the 2019 Mazda CX-3 subcompact crossover, which will start at $21,365 when it arrives in showrooms later this month. That's $280 above the outgoing model, including a $975 destination and handling fee. Fuel economy figures are also now in from the EPA. When equipped with front-wheel drive, the 2019 CX-3 gets 29 miles per gallon in the city and 34 on the highway for a combined 31 mpg. The all-wheel-drive version is rated at 27 mpg in the city, 32 on the highway and 29 combined. Which are ... exactly the same figures as the outgoing version (so much for the promised fuel economy improvements). We detailed most of what's new about the 2019 version back in March at the New York Auto Show. Mostly, they're non-cosmetic changes: The carryover 2.0-liter Skyactiv four-cylinder picks up a couple more horsepower and pound-feet of torque for 148 total horsepower and 146 pound-feet of torque, joining a six-speed automatic transmission with manual-shift and sport modes. It also gets Mazda's G-Vectoring Control driving technology, a sportier, retuned suspension and improvements to make the driving experience quieter and more refined. Mazda says it's also added an electronic parking brake, which necessitated a redesign of the center console and armrest, adding storage space, and it redesigned the front seats and added a new rear armrest with built-in cupholders. Standard features include a new direct tire-pressure monitoring system and blind-spot monitoring with rear cross-traffic alert, two USB ports, a rearview camera, hands-free Bluetooth calling and audio pairing capability, and the 7-inch Mazda Connect full-color infotainment and diagnostic display, controllable via voice command or control knob. The new Sport i-ACTIVSENSE Package of safety technologies is available for an extra $1,100. It adds features including smart city braking support with pedestrian detection, lane departure warning, radar cruise control with stop-and-go function, LED headlights and LED combination tail lights. Other trim levels include Touring, which adds 18-inch wheels and keyless entry, and the top-level Grand Touring, which starts at $26,720 and $28,120 for front- and all-wheel-drive configurations, respectively. Grand Touring includes the Sport i-ACTIVSENSE Package, plus Parchment or black full-leather seating with high-gloss pleated piping and chrome accents on the front bumper and side sills, among other features.

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.