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Mazda taps Americas head as CEO to raise game in its biggest market
Fri, May 11 2018TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.
Mazda patents show rotary engine for range-extended EV
Fri, Mar 17 2017Two years ago, Mazda introduced a fascinating range-extended electric car called the Mazda2 RE Range-Extender. It took an electric Mazda2, and dropped in an itty-bitty 330cc rotary engine. It wasn't the rotary-powered sports car we had hoped for, but it seemed like a unique way to keep the quirky engine alive and kicking. But not long after the car's reveal, it seemed to disappear. Now the basic idea has resurfaced with a few modern updates in a couple of US patents. The first patent is pretty straightforward and describes a range-extended EV similar to the BMW i3. At the front is an electric motor driving the front wheels. At the back is an internal combustion engine that powers an electric generator. In the middle is a lithium-ion battery for storing and delivering electricity. It's the same set-up as that Mazda2. The second patent is for an engine start-and-stop system, but specifically for rotary engines. The system is designed to shut off a rotary engine when not needed, much as modern piston engines do. It also stops the rotor in a position that closes the intake port to ensure no fuel or exhaust emissions slip out through the intake tract. This is necessary since there are no valves in a rotary, and air and exhaust come through ports that are "opened" and "closed" by the rotor itself. The patent also describes the possibility of firing a spark plug after the fuel has been cut to eliminate any leftover fuel emissions. This system would theoretically improve a rotary engine's fuel economy and emissions significantly, which would be a boon as those are two of the rotary's major weaknesses. The rotary-engine patent also includes the same range-extended powertrain drawing as the first patent. It's there as a description of a possible application. And in such an application, where the rotary wouldn't have to run all the time, the system could take advantage of the rotary's inherent strengths. Weight can be kept low thanks to the engine's small dimensions, which should help in keeping the car sprightly and efficient. Rotaries are renowned for smoothness, too, so it shouldn't need too much refining and sound deadening, the latter of which adds more weight. The small size would also help with packaging, leaving more space for people, cargo, or possibly batteries. And since it has been patented, the company may be looking to bring the system to market.
2021 Mazda CX-3 gets a few more features, costs same as in 2020
Thu, Aug 13 2020The Mazda CX-3 is still down there at the foot of the Mazda lineup, chugging into 2021 and its seventh year on sale. The subcompact hatchback hasn't been overhauled since its debut and in 2020 had its three trims rationalized to one trim, so it gets denied the attentions paid to the Mazda3 and the CX-30. Those with an eye on the CX-3, however, will pay the same amount in 2021 as buyers did in 2020. Mazda announced a base price of $20,640 for the sole CX-3 Sport model, for a total of $21,740 after the $1,100 destination charge. Going from a Sport FWD to the Sport AWD adds $1,400, coming out to $23,140. Mazda's littlest crossover is powered by a Skyactiv-G 2.0-liter four-cylinder producing 148 horsepower and 146 pound-feet of torque, shifting through a six-speed automatic. The nicer, newer, larger CX-30 is powered by a Skyactiv-G 2.5-liter inline-four that it shares with the Mazda3, producing 186 horsepower and 186 pound-feet of torque and mated to a six-speed auto. The front-wheel drive CX-30 starts at $23,000 after destination, $1,260 above the CX-3, the AWD CX-30 maintaining the same price gap at $24,400.  Related: Least expensive vehicles to insure in America  New for the 2021 CX-3, the i-Activsense suite has been updated with night pedestrian detection for the low-speed forward collision alert and avoidance system, and the LED headlights are self-leveling with enhanced auto on/off activation. The standard driver safety systems also include adaptive cruise control, automatic emergency braking, blind spot warning with rear cross-traffic alert, and lane departure warning. There's a seven-inch touchscreen infotainment system with Mazda Connect, Android Auto, and Apple CarPlay, and remote keyless illuminated entry thrown in, too. The Sport trim goes with a louver-styled grille, roof spoiler, and 16-inch alloys. In fact, other than the cost-extra colors Machine Gray Metallic, Snowflake White Pearl Mica, and Soul Red Crystal Metallic on the eight-strong exterior palette, and some minor cosmetic options, the basic CX-3 is the only CX-3. It will reach dealer lots next month. Related Video:
