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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda 767B crashes during Goodwood, suffers heavy damage [UPDATE]

Update: Autoblog has learned that the Mazda 767B wrecked at Goodwood was being driven by Seniji Hoshino. He was not seriously harmed and was able to walk away from the crash. Hoshino's car was chassis 001 and scored a win in the GTP class of the 1989 24 Hours of Le Mans. A Mazda 767B Group C racer suffered a crash the Goodwood Festival of Speed that tore off the rear wing and did some fairly serious looking front end damage. According to Jalopnik, the racer was taking a timed run during the event's famous hillclimb when it went into the hay bales. The driver is reportedly okay, though. We've reached out to Mazda and Goodwood sources to identify the pilot in question, with no luck so far. Look for an updated post later in the day if we get any answers on that front. Images of the sad wreck seem to be populating on Twitter feeds as we write this. The racing Mazda clearly suffered a big hit today; painful to look at even after the fact. But we're not sure if the damage is beyond the abilities of skilled factory workmen to fix. Our collective fingers are crossed. Mazda has a major presence at Goodwood this year, including the event's art installation. Among all of its vehicles, there are two privately owned 767Bs. These racers have a four-rotor engine, said to be good for more than 600 horsepower in racing trim, and are predecessors to the famous 787B that scored an overall win in the 1991 24 Hours of Le Mans. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mazda CX-5 in auto-brake accident on Japanese test drive

As we slowly march towards a world where our cars will drive for us, there will be mishaps. Systems will act up, not behave has intended or we'll simply forget to turn them on. We all remember when Volvo tested the S60's City Safety system. Now Mazda has had an issue of its own.
During a test of a Mazda CX-5's Smart City Brake Support on a dealership lot in Japan, a prospective customer and a dealership employee were injured when they hit a urethane barrier used for testing the system. According to Bloomberg, which spoke with the Saitama Prefectural Police, the impact with the barrier left the customer with an injured neck while the dealership employee suffered a fractured arm. Considering the injuries, we imagine this wasn't a small barrier.
"For any safety function, it's impossible to be 100-percent free of accidents. These technical functions aren't always the easiest to understand," IHS Automotive auto parts analyst, Hiroshi Ataka told Bloomberg.