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2014 Mazda3
Fri, 12 Jul 2013The Cure For The Common Corolla
I hate the Toyota Corolla. I'm not talking about the new 2014 model; I can't yet judge a car I haven't driven. I'm referring to the current, old-as-dirt sedan. As an appliance, I get why people buy it, but it represents everything that I, as a car enthusiast, dislike. I don't like looking at it, I don't like sitting in it, and I really don't like driving it. There is absolutely no amount of emotion dialed into any part of the Corolla experience and every other vehicle in the segment is a far better choice. But still, somehow, Toyota sells 'em like hotcakes.
Thankfully, there are a lot of people who agree with me. And for folks like us, companies like Mazda exist. This small Japanese automaker places emotion and driver involvement as its top priorities when creating new products, and mostly - especially in recent years - the end results have been great. The new CX-5 crossover is a doll, to say nothing of the rakish and lovely new Mazda6 that launched earlier this year. And let's not forget the Miata...
Mazda has right mix to chase 120,000 more US sales
Wed, 05 Dec 2012The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.
Mazda5 may not be long for this world
Thu, Feb 5 2015The concept behind building a smaller but still useful minivan like the Mazda5 always seemed like such a good idea. However, since the little people hauler's introduction, there has been the rise of the compact crossover in the US, which fulfills a similar niche for many buyers. The future is not looking good for the utilitarian Mazda. Autocar from the UK reports that company officials confirm the Mazda5 is being discontinued there, with no replacement planned. Autoblog reached out to Mazda North America, but the company would not verify future product changes in this region. Though, the model's cancellation would hardly be a surprise to follow in North America, as well. The minivan market is a tough place these days, and dealers tend to prefer more expensive models for their high margins. Even FCA US is abandoning the inexpensive portion of the segment for the next-gen Chrysler Town & Country. The Mazda5 isn't exactly a sales standout, either. Mazda sold 11,613 of them in all of 2014, which was a 16.4 percent drop from 13,884 in 2013. To compare to larger, more expensive minivans, Honda moved 122,738 units of the Odyssey last year, and Toyota did 124,502 examples of the Sienna. Related Video: Featured Gallery 2012 Mazda5 View 31 Photos News Source: AutocarImage Credit: Mazda Mazda Minivan/Van mazda5