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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

Next Mazda MX-5 Miata headed for 2015 Chicago debut

Twenty-six years after it was introduced at the 1989 Chicago Auto Show, the much anticipated fourth generation Mazda MX-5 Miata will meet the press at the 2015 Chicago show. A piece in Autocar refines some of the details on the larger, lighter Miata that a Mazda insider has said will be "our best-looking car ever."
The company has relented on the quest for the metric tonne, the 1000-kilogram (2,200-pound) target too difficult to achieve in light of cost constraints. You can still expect it to lose a generous dollop of weight - Autocar says a curb weight of 1,100 kg (2,420 pounds) will still make it the lightest in its class. And Mazda will be stressing a fun driving experience through light weight and a modest amount of naturally-aspirated horsepower. Engine capacities of 1.5 and 2.0 liters are expected. Sounds familiar (and good), right?
The Miata's interpretation of Kodo design will be veer from that found on the Mazda3 and Mazda6, with "very clean and simple" lines marking out "more muscular proportions" and elongated bodywork on a longer wheelbase. A stretched engine bay will make room for the current Skyactiv engine and perhaps the future Skyactiv 2 powerplants, initial reports suggesting there could be a 30-percent increase in fuel economy from the moment it arrives.

The Mazda MX-5 Miata RF's trick roof will cost you at least $2,555 extra

Now that loyal customers have been given the opportunity to preorder the Mazda MX-5 Miata RF Launch Edition, Mazda has finally announced pricing for the regular 2017 MX-5 RF lineup. The vehicle, with its gorgeous power retractable hardtop, will come in two trims – the MX-5 RF Club and Grand Touring when the vehicle goes on sale early next year. The MX-5 RF Club with the manual transmission is priced at $32,390, including $835 destination, which represents an additional $2,955 over a six-speed manual MX-5 Club with a soft top. An automatic is a $730 option for both RF and soft top Club models. The range-topping MX-5 RF Grand Touring trim will start at $33,455 with a six-speed manual transmission, which is $1,170 less than the Launch Edition's price tag of $34,685 and $2,555 more than a soft-top model. Opting for the automatic transmission on the Grand Touring trim bumps the price tag up to $34,660. The MX-5 RF models are similarly equipped to the soft-top models. The Club models benefit from cloth seats with red stitching, a limited-slip differential (when equipped with a manual transmission), suspension from Bilstein, and an optional Brembo brake and BBS wheel package for an extra $3,400. The more luxurious Grand Touring models get adaptive headlights, heated leather seats, and lane departure warning. The MX-5 RF models, just like the regular soft-top models, don't have many options. Hands-free keyless entry is a $130 option, while premium paint options, which includes Machine Gray Metallic (the same color on the Launch Edition) and Soul Red Metallic both cost $300. Crystal White Pearl Mica is only available on Grand Touring models and will cost an additional $200. Unlike the Launch Edition that was limited to only 1,000 units, there's no production limit on the regular MX-5 RF. Mazda will being delivering the MX-5 RF Launch Edition in February of 2017, with the standard MX-5 RF models following shortly after. Related Video: Featured Gallery 2017 Mazda MX-5 Miata RF View 15 Photos News Source: MazdaImage Credit: Mazda Mazda Convertible Lightweight Vehicles Performance pricing mazda mx-5 rf