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Stock Miata beats bunch of high-powered cars in wet 1/4-mile drag race

When is a stock, 167-horsepower Mazda MX-5 Miata quicker than a Chevrolet Corvette, Ford Mustang, Lamborghini Gallardo, Lotus Elise and a Porsche 911? When it's raining. Sort of.
Mazda Canada arranged a unique drag race to show off the fact that the Miata's optional power retractable folding hardtop can go from top-down to top-up in just 12 seconds flat. In this video, all six cars line up for a drag race, and it starts to rain (well, sort of - but you'll have to watch the video all the way to the end to see what we mean). The green flag is waved, and the timer starts as soon as the convertibles begin to put their tops up. But because the Miata's roof mechanism gets the car's roof back up a full 5.1 seconds quicker than the second-place car, the Mazda gets a serious advantage off the line for the actual drag race.
It's a fun video. And while we've spoiled the results (come on, the video was uploaded by Mazda, you knew the Miata was going to win), be sure to see how it all unfolds, below.

Mazda RX-Vision Concept revives the rotary

Mazda continues fighting to keep the rotary alive, and with the RX-Vision concept at the 2015 Tokyo Motor Show, the company unveils its dream for the engine's revival in a curvaceous sports coupe. Before any fans burst with excitement at the prospect, Mazda only "hopes" to have this gorgeous shape available in showrooms someday, for now. The RX-Vision starts with the classic elements of a front-engine, rear-wheel drive sports coupe by combining a long, low hood, short rear deck, and a passenger compartment way at the back. From there, Mazda's stylists add the swooping touches of the brand's Kodo design language. The result looks thoroughly modern and still subtly evokes generations of the RX-7 in the sculpted fenders and flowing roofline. Under that shapely hood hides Mazda's next-generation rotary, which the company has dubbed the Skyactiv-R. Unfortunately, details about it are quite scarce at the moment, including the displacement or even the number of rotors the engine uses. Still, Mazda is abundantly clear that development of the mill is very much moving forward. Mazda's designers opt for a retro flair inside with the deeply dished steering wheel and gauges in three pods. The rest is simple and elegant with a minimalist, metal gearshift rising from the center console and leather straps for door pulls. Finishing things off is a clean mix of red and black upholstery with a little carbon fiber for contrast. Expect live shots from Tokyo soon to show how the RX-Vision looks under the lights. Related Video: Mazda Reveals Mazda RX-VISION Concept -- Powered by next-generation rotary engine SKYACTIV-R, represents Mazda's vision of the future -- HIROSHIMA, Japan—Mazda Motor Corporation unveiled the rotary-powered Mazda RX-VISION sports car concept at the Tokyo Motor Show*1 today. The rotary engine is a symbol of the company's "never-stop-challenging" spirit. RX-VISION represents a vision of the future that Mazda hopes to one day make into reality; a front-engine, rear-wheel drive sports car with exquisite, KODO design-based proportions only Mazda could envision, and powered by the next-generation SKYACTIV-R rotary engine. Rotary engines feature a unique construction, generating power through the rotational motion of a triangular rotor. Overcoming numerous technical difficulties, Mazda succeeded in commercializing the rotary engine, fitting it in the Cosmo Sport (known as Mazda 110S overseas) in 1967.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.