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2014 Mazda3 breaks cover early, in Euro-spec at least

We're set to get a closer look at the US-spec 2014 Mazda3 later today, but AutoExpress has the first peek at the machine's European cousin (after initial leaks reportedly came from a Czech outlet). The photos show a compact that's taken plenty of design inspiration from its older sister, the Mazda6. That's excellent news, as the larger car's dynamic front fascia, accentuated fender arches and long nose translate well to the Mazda3. Inside, there are are new and improved material choices, and the longer wheelbase means occupants get to enjoy more room than before. There's also a larger trunk with 12.3 cubic feet of cargo capacity.
Buyers in the EU can get their hands on a 1.5-liter Skyactiv-G gasoline engine with 99 horsepower, though the old 2.0-liter four-cylinder will still be available in either 118 hp or 163 hp configuration. A 2.2-liter diesel tops out the engine choices.
The 2014 Mazda3 is lighter than its predecessor and boasts disk brakes and a multi-link rear suspension on every trim. That means this thing should be fun to shuffle around. Stay tuned for details on the US-spec variant later today, including a lot more images of the good-looking hatch.

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.