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Mazda's EV resistance may mean CAFE trouble ahead

Is Skyactiv the limit for Mazda? The Japanese automaker has ridden its gas-powered engine technology platform to the upper end of fleetwide fuel economy among automakers in the US. But the company's lack of electrification, either hybrids of plug-in vehicles, combined with increasing sales of crossovers, may limit future fuel-efficiency gains, Automotive News reports. Mazda has no plans to add battery-electric variants across its product line, the publication says, citing comments from Mazda North America CEO Masahiro Moro. So far, the dependence on Skyactiv has worked well, as Mazda was the second automaker - after electric-vehicle maker Tesla Motors – to meet the US fuel-economy mandate of 34.1 miles per gallon for 2016. Additionally, Mazda plans to unveil the second-generation version of Skyactiv next year. Using a technology called "homogenous-charge compression ignition" (HCCI), Mazda's gas-powered engines will approximate the compression in diesel engines, boosting fuel economy accordingly. Because of that development, Mazda's Moro is "very confident" that the company will meet the US Corporate Average Fuel Economy (CAFE) mandate for 2021. With no plans for US plug-ins or hybrids (Mazda's only hybrid, a variant of the Mazda3, is sold in Japan), Moro is not so sure about meeting the 2025 CAFE mandate of 54.5 mpg (which equates to a "real world" fuel economy of about 40 mpg). Additionally, Mazda's "biggest regulatory headache" will be meeting California's mandate that 15 percent of the state's new-vehicle sales be zero-emissions within the next decade. In 2011, Mazda laid out its strategy of leaning on its Skyactiv technology instead of moving to drivetrain electrification as a way to boost fleetwide fuel economy, saying at the time that "you can't out-Toyota Toyota and you can't out-Honda Honda." The company also took a strong stance against even the idea of electrification in vehicles. According to the US Environmental Protection Agency (EPA), Mazda's model-year 2015 vehicles averaged 30.1 mpg, beating out Honda's 28.9 mpg, Subaru's 28.7 mpg, and Nissan's 28.3 mpg. Mazda's fleetwide fuel efficiency increased from 29.4 mpg for the 2014 model year, and from 28.1 for the 2013 model year, according to the EPA. Related Video: Featured Gallery Mazda3 SkyActiv-Hybrid View 21 Photos News Source: Automotive News-sub.req. Green Mazda Fuel Efficiency Green Automakers Electric Hybrid skyactiv mazda hybrid mazda electric car

Mazda3 celebrates 10 happy years

Mazda is on the cusp of unveiling an all-new Mazda3, but the compact will mark an important milestone before that happens. The very first Mazda3 rolled off of the assembly line on June 25, 2003. A decade later, the little car has snagged some 136 awards. The first generation sold 2.2 million units over the span of six years, and the second has smiled its way into the hearts of 1.4 million buyers since 2009. Mazda notes the machine even took the honor of being the top-selling passenger car in Australia in 2011 and 2012.
So, what will the future bring? The Japanese automaker is keeping the details to itself for the moment. From the spy photos we've seen, it looks as if the new design will fall under the company's new Kodo design philosophy. That same language brought us the perilously sexy Mazda6, and the new Mazda3 should be no less attractive. You can check out those photos here.
You can also read the full press release on the compact's 10-year anniversary below.

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.