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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Sell your own: 2012 Mazda CX-9 AWD

Looking to sell your car? We make it both easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. If your only connection to Mazda is the MX-5 Miata, know there's more to the Hiroshima-based carmaker than "zoom" - there's also room. The 3-row CX-9 is the roomiest Mazda, 200 inches long with some 100 cubic feet of cargo space. The CX-9 wasn't Mazda's first stab at a crossover. Its original MPV was more crossover than minivan, with a RWD/AWD platform and – get this! – an available manual trans. While the MPV morphed into a more conventional minivan, Mazda introduced the CX-7, CX-9, CX-5 and – most recently – the subcompact CX-3. Although the CX-7 is no more, the crossover segment remains hot. This for-sale CX-9 is from the model's previous generation. It's also the beneficiary of the last V6, as its more upscale replacement boasts only a turbocharged four. We like both, but the V6 is relatively refined. And this car's price of $16,000 sure beats a new CX-9's $36,000. It's almost $2K above an average selling price, but with a clean Carfax and its 60K major service behind it (and some price flexibility) this CX-9 could provide some voluminous value. Related Video:

Junkyard Gem: 2004 Mazda RX-8

You know when a type of vehicle has reached its value tipping point (where it's not worth fixing up a broken or crashed one) when examples of it begin showing up in the big American self-service wrecking yards. During 2016, the BMW Z3 and Mazda RX-8 reached that point and began to appear, just one at a time, here and there, but obviously they were the advance scouts for many to follow. Such cars usually get picked over in a hurry ... at first. Here's a well-stripped example of a first-year RX-8 I found earlier this year in a Denver yard. Some RX-7 owner probably nabbed the Renesis engine right away, and then the guys who grab late-model parts to flog on eBay were next. Still, plenty of interesting components remained on this car when I photographed it, and RX-8s that end up here in a year or two won't get swarmed by the vultures anywhere near as quickly. Does that mean that RX-8s are now cheap enough to race in the 24 Hours of LeMons? Could be! Related Video: Featured Gallery Junked 2004 Mazda RX-8 View 11 Photos Auto News Design/Style Mazda mazda rx-8