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Auto blog
Will Mazda show the next Miata's chassis in NY?
Fri, 21 Mar 2014Mazda is being very sneaky about what it is bringing to the New York Auto Show, and it might have something to do with the next-generation MX-5 Miata. Australian website Motoring.com.au spoke to a company insider who told it that at least the chassis for the roadster would debut in Manhattan. The rumor goes that the show will act as the kickoff for the PR campaign for the new model.
We contacted Mazda USA PR Director Jeremy Barnes to find out more, and he would neither confirm nor deny the rumor. "Just because you read it on the Internet doesn't mean you should repeat it," he said to Autoblog. That's not exactly an outright, No.
Supporting evidence that the new drop top might be appearing in the Big Apple includes Mazda's plan to celebrate the model's 25th anniversary at the show. It's bringing 15 cars from the first three generations to display. "It will be absolutely worth attending the New York Auto Show if you're a Miata fan," Barnes said. That at least hints that there might be something he's not telling us. Otherwise it's a lot of sizzle without much steak.
Are you the 2016 Mazda Miata?
Mon, 11 Aug 2014Tech nerds are spoiled. Every year, there's a new iPhone that arrives following months and months of breathless speculation and rumormongering. We car folk have a more difficult life, because vehicles with the iPhone's cult-like devotion and following, while plentiful, only receive hefty updates after several years. Case in point, the Mazda MX-5.
There's a new one coming, and much like the iPhone 6, it'll arrive in just a few weeks. So, in lockstep with the tech folk, we're anxiously biding our time and waiting with baited breath for the expected debut date of September 3. Also, like Apple fanboys, we're clamoring over any hint or teaser as to what the next-gen Miata will bring, which is why we're showing you the above image.
That is, allegedly, the new MX-5 hiding under the sheet. Auto Motor und Sport has the image, which according to World Car Fans was released by Mazda. Of course, we've reached out to the Zoom-Zoom brand for verification of its authenticity, and will be sure to update as soon as we hear back.
Mazda CEO says rotary not viable, so don't look for a new one
Tue, 19 Nov 2013We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.