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Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

Mazda builds 4-millionth Mazda3

To say that the Mazda3 is a vital product for Mazda would be one heck of an understatement. In fact, the model line accounts for about 30 percent of the manufacturer's sales. Fortunately for Mazda, they're selling well.
These days, the Japanese automaker is building the Mazda3 (known domestically as the Axela) in Japan, China, Thailand and, as of last month, in Mexico. The company's expanded global production capacity has helped Mazda reach four million units of the Mazda3 sold around the world since the first model was introduced over ten and a half years ago.
Over the course of that decade since its introduction in June 2003, Mazda has gone through three generations of Mazda3, the newest model benefiting from the company's Skyactiv technology and even encompassing a hybrid model in the Japanese Domestic Market.

Cedar Rocket is the fastest all-electric log car in the world

An electric turbine manufacturer, a mechanic, and a log house builder walk into a bar. No, wait. The three are standing around at Barrett-Jackson a few years ago, talking about the world. What's the eventual punchline? An all-electric vehicle mash-up of a Mazda RX-8 and a giant piece of wood. One that was just awarded a Guinness World Record for "fastest motorized log." "Truly, what else would you think of?" - Bryan Reid, Sr. Bryan Reid, Sr., star of the reality show Timber Kings, is the log house builder in the set-up above, and he's now the proud owner of Cedar Rocket. He told AutoblogGreen that a log-based EV is the natural result of the three guys chatting. "Truly, what else would you think of?" he said. "I mean, really? There has to be something to come out of it other than girls. It was crazy, but it's a good story and nobody gets hurt. It's hard to make the news when everything's positive." Idea in hand, Reid and his friend set off to actually build the car. Gerald Overton, the mechanic, turned the Mazda into a welcoming recipient, working on the disc brakes, axles, frame, differential, and suspension. While the presence of a television producer kept things moving, Reid said that it still took almost two years. "It started out, not as a joke, but as something very light," he said. "You put a log on a couple of axles and 'ha ha.' It ended up taking many thousands of hours. We don't do anything halfway." In the end, Reid and the team took the Cedar Rocket to the Wild Horse Pass Motorsports Park in Chandler, Arizona and managed two runs of 55 miles per hour within an hour (that's what Guinness required to hand out the official record). The Rocket is incredibly stable – heavy batteries help there – and Reid pointed out that because the EV uses electric turbines, it's not a quarter-mile car. "It's more like a salt-flat car," he said, because the "turbines that take a while to spin up." Given the right conditions, Reid said the team thinks the Cedar Rocket could go 120-130 mph. "It's crazy because it's different." But the point of this car isn't to just go fast. The builders will bring the car to Barrett-Jackson and auction it off next year, but before that it will make the rounds at places like SEMA and a number of unexpected events, like golf shows. The point is to get attention and raise money and awareness for veterans groups. "I believe it's for the best cause in North America," he said.