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Mazda Miata 'fathers' Hall and Case offer a tour through the roadster's history

The original Mazda Miata broke onto the automotive scene in 1989 and was a huge success. However, the convertible's genesis goes all the way back to the early '80s. Bob Hall and Dean Case were among the inside men of the program on the US side, and they were on hand at Mazda Raceway Laguna Seca during the recent MX-5 event there to tell some of their stories about the project's beginning.
Hall was on the Miata project from very early on, and one of his most fascinating stories is how the convertible got its shape. The droptop wasn't necessarily going to be a rear-wheel drive roadster. There were both front-wheel-drive coupe and mid-engine concepts being considered. In fact, the classic look of the NA generation was the least favorite of the three at the sketch stage.
Hall comes off as a jokester hiding a genius mind. He has a fountain of information in his head about what a Miata should be, but it all comes down to "less is more." However, he admits that it's easy to conceive that idea, but it's much harder to actually execute it well.

Kiwi seniors accidentally lock themselves in Mazda3 for 13 hours, nearly die

It's an over-played trope that senior citizens are bad with technology. Its regular use as a comedic device, though, overshadows a more dire circumstance that comes when elderly citizens are paired with gizmos and gadgets they don't fully understand. A couple from New Zealand spent the night in their new, smart-key-equipped Mazda3 after thinking they'd locked themselves in, in what The Otago Daily Times called "a series of 'Murphy's Law' events." The two thought the car wouldn't function without the key fob, which had accidentally been left outside of the car, along with the owner's manual. That, along with the combination of stress, darkness and a lack of overall information about the car nearly killed Mollieanne and Brian Smith. After thinking they'd become trapped, the Smiths, 65 and 68, respectively, tried honking the horn to alert neighbors – it was Guy Fawkes Night, so the sound was drowned out by fireworks – and even took the Mazda's jack to a window in their attempt to escape. When they were discovered and freed 13 hours later, Mrs. Smith was unconscious and Mr. Smith was having trouble breathing, with emergency crews telling the couple another half hour in the car would have killed them. Mr. Smith later told The Otago Daily Times he was "very methodical," but couldn't figure out how to unlock the car. "Once I found out how simple it was to unlock it I kicked myself that I did not find the way out," the 68-year-old told The Times. "I had this mind-set that I did not have the transponder [so I could not get out]." Mazda New Zealand pointed out that is not the case. "It's not a design flaw with the car," Mazda New Zealand General Manager Glenn Harris told The Times. "What we have said to the [dealership] network is, with new technologies, don't forget to show customers how to use them in their entirety [and] how to override them. There is always a manual process to override them." Featured Gallery 2014 Mazda3 Hatchback View 9 Photos News Source: Otago Daily TimesImage Credit: Mazda Auto News Mazda Safety Hatchback Economy Cars mazda mazda3

Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.