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Mazda won't build new Mazdaspeed3 or 6 based on current models

It's sad news but not entirely unexpected: According to a Motoring interview, Mazda doesn't intend to build high-performance versions of the latest Mazda3 and Mazda6. Instead, it will wait for the next generations of those cars to arrive before applying the Mazdaspeed treatment. When the future performance models do eventually arrive, expect them to take a step upmarket compared to the last ones. In the meantime, the Japanese brand will focus its engineering resources on the next-generation Skyactiv engine family, according to Mazda's North American operations president and CEO Masahiro Moro. "Our research and development department is 100 percent focused on delivering Skyactiv generation two and if we don't have this we don't have any other derivatives," Moro told Motoring. Once the new engines arrive around 2017, Mazda's engineers can start to develop performance versions. "MPS or performance model or a sort of iconic model of the future will be a little bit later at this stage," Moro said. Moro is already thinking about the direction for the future performance vehicles. He calls the previous Mazdaspeed3 "childish" and thinks it's time to go a different way. "Mazda brand has become more mature, more upscale, more sophisticated, and we have a new transition of the brand to relate that direction," he said. Rumors last year suggested that Mazda might introduce a new Mazdaspeed3 (speculative rendering above) as a concept at the 2015 Frankfurt Motor Show. It would have reportedly used the CX-9's 2.5-liter turbocharged four-cylinder tuned to 295 horsepower and an all-wheel-drive powertrain. The vehicle never appeared, though. The current Mazda3 and Mazda6 arrived in 2014, so a new generation of each wouldn't arrive until around 2020. That would put Mazdaspeed derivatives at 2021 or later. In short, it will be a while. For customers that have the Driving Matters attitude now, Mazda still offers the award-winning MX-5 Miata as a convertible and soon with an impressive folding hardtop. Plus, Fiat will sell its own versions of the car with 160 hp. We wouldn't mind if Mazda turned up the heat a little by introducing something like the Racing concept from last year's Tokyo Auto Salon, though. Related Video:

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Mazda Miata 'fathers' Hall and Case offer a tour through the roadster's history

The original Mazda Miata broke onto the automotive scene in 1989 and was a huge success. However, the convertible's genesis goes all the way back to the early '80s. Bob Hall and Dean Case were among the inside men of the program on the US side, and they were on hand at Mazda Raceway Laguna Seca during the recent MX-5 event there to tell some of their stories about the project's beginning.
Hall was on the Miata project from very early on, and one of his most fascinating stories is how the convertible got its shape. The droptop wasn't necessarily going to be a rear-wheel drive roadster. There were both front-wheel-drive coupe and mid-engine concepts being considered. In fact, the classic look of the NA generation was the least favorite of the three at the sketch stage.
Hall comes off as a jokester hiding a genius mind. He has a fountain of information in his head about what a Miata should be, but it all comes down to "less is more." However, he admits that it's easy to conceive that idea, but it's much harder to actually execute it well.