1990 Mazda B2200 Pickup on 2040-cars

Auto blog

Mazda sells 10 millionth car in the US, does something special

When Lauren Carter of Glen Ellyn, IL was in the market for her first car, she went for a Mazda3. Not a bad choice, but not necessarily remarkable on the surface. After all, Mazda sold 123,361 of them here last year alone. What she didn't know was that the car she bought was the 10 millionth Mazda had sold in the US over the course of its 43-year history here, since selling its first rotary-powered R100 here in 1970.
Rather than let the occasion pass with nothing more than a press release (like the one below), Mazda gave Lauren a brand-new 2014 Mazda3 to replace the 2013 model she had bought. Which is a nice gesture, of course, but also enables Mazda to hold on to the landmark 10,000,000th car in its heritage collection.

Patent application suggests Mazda rotary return

A recent patent application by Mazda reveals that the Japanese automaker is still working on the rotary engine. This could in fact be the Skyactiv-R engine found in the RX-Vision concept from the 2015 Tokyo Motor Show. As with anything Wankel-related, nothing is certain until Mazda makes a production commitment. But this filing suggests that serious development is happening in Hiroshima. The 2011 Mazda RX-8 was the last rotary-powered car you could buy in America. Slow sales, poor fuel economy, and tighter emissions standards prevented Mazda from committing to a follow-up. But the fundamental principles of the rotary - compact size and light weight - perfectly fit Mazda's Skyactiv ethos. (For an explanation of how rotaries work, click here.) In this new engine the intake port sits at the bottom of the engine with the exhaust port on top instead of the other way around. That allows for lower mounting, which improves a car's center of gravity. This rotary is also turbocharged. Putting the turbo up high helps ensure it doesn't get in the way of any body or chassis crossmembers. The implication of those claims is that somebody is thinking about how to put this engine in a car. There are other benefits as well. The short path from the exhaust port to the turbo ensures minimal turbo lag. It also allows for a close-mounted catalyst on top of the enigne, which will help emissions. Another innovation in this new engine is a triangle-shaped rotor that covers part of the exhaust port. This allows for different exhaust flow characteristics. The filing claims that that two of the four orientations allow for less airflow resistance in the exhaust port. As in previous Mazda rotaries, there are two spark plugs to manage ignition timing and combustion. But unlike in the 16X concept, Mazda's last public display of such an engine, the new rotary uses port fuel injection. Keep in mind this is only a patent application. A Mazda spokesperson refused to comment on future product, but commented "As we stated at the Tokyo motor show, Mazda is doing all that it can to bring a rotary to the market." In the meantime, keep your RX-7 prayer candles lit and hope for the return of the rotary before the end of the decade. You can bide your time by reading the entire application here. Related Video: Related Gallery Mazda RX-Vision Concept: Tokyo 2015 View 11 Photos News Source: USPTO via autoevolution Rumormill Mazda Performance rotary mazda rx7

Mazda names new North American chief

Mazda has announced today the appointment of a new president and CEO of its North American operations. Jim O'Sullivan, who has been running the office for 13 years, is now leaving the company. In his place the head office has appointed veteran manager Masahiro Moro, and as you can see, he could not be more thrilled with the appointment. A 55-year-old native of Kyoto, Moro has been with Mazda since 1983. One of the company's managing executive officers, Moro currently heads up its global sales and marketing division. He also previously served as vice president of marketing and of product planning for Mazda Motor Europe, and as director of the company's Australian operations. He'll now be relocating with his wife and family to Southern California to take over the North American division based out of Irvine, effective January 1. His predecessor Jim O'Sullivan has held the office since 2003, also ranked as one of the Japanese automaker's managing executive officers. The Detroit native previously worked at Ford, where he started his career in 1976. "I have been very lucky that the car business has afforded me so many incredible experiences, and taught me so much. However, now is the right time for me to retire from Mazda," said the 40-year industry veteran of his departure from the company in the statement below. "I don't know how the next chapter in my life will read, but it's time for me to spend time with my wonderful wife, my children and my grandchildren. I've travelled the world for nearly 40 years, who knows what the future holds?" Related Video: Masahiro Moro Named President, Mazda North American Operations - Jim O'Sullivan, Current President, to Retire after 13 Years Leading the Company - IRVINE, Calif., Dec. 21, 2015 /PRNewswire/ -- Mazda North American Operations (MNAO) today announced the appointment of Masahiro Moro to the position of President and CEO, MNAO. Moro, a Managing Executive Officer of Mazda Motor Corporation, will take over from Jim O'Sullivan, the company's long-serving outgoing president, who will be retiring from the company. The changes were announced today to company employees, and will be effective January 1, 2016. O'Sullivan joined MNAO as President and CEO in 2003, and also held the title of Managing Executive Officer of Mazda Motor Corporation.