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2016 Mazda MX-5 Miata to make video-game debut next week in Forza Horizon 2 [w/video]

We've driven the all-new, fourth-generation Mazda MX5 Miata. Have you? Well, probably not. With the new roadster not set to hit dealerships until later this year (at the earliest), you might be stuck waiting a bit to climb behind the wheel of the highly regarded two-seater. Of course, if you happen to own Forza Horizon 2, your wait will be significantly shorter. And it'll be absolutely free to boot. The new convertible will make its video-game debut as part of a four-vehicle car pack for the open-world racing title. Downloads will start on March 17. Alongside the new MX-5, the Mazda car pack will also add representatives from each of the roadster's first three generations. Repping the NA will be the 1990 MX-5. The second-generation NB will be represented by the turbocharged 2005 Mazdaspeed MX-5, while the NC will arrive in the form of the Super 20 Concept, shown back at the 2010 SEMA Show. On top of the new vehicles, gamers will also have a chance to win a 2016 MX-5 as part of the new Mazda MX-5 Challenge. Running from March 17 to April 30, those interested in a free Mazda will need to lap its virtual counterpart around the Sisteron Perimeter Sprint Circuit, with the two fastest drivers slated to take part in a head-to-head race in June. The winner will walk away with their very own 2016 MX-5. Oh, and as a final juicy tidbit, the press release clearly states that the Miata weighs in at just 2,332 pounds – just a smidge more than the original NA. (That's with the manual transmission, of course – automatic cars are said to weigh 2,381 pounds.) You can get more specific details on the contest, as well as read more about the car pack, in the attached press release. Check out the release, as well as a preview vid of the MX-5 Car Pack. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MICROSOFT AND MAZDA LET YOU DRIVE IT FIRST: ALL-NEW MAZDA MX-5 DEBUTS AS FREE DOWNLOAD FOR FORZA HORIZON 2 ON XBOX ONE IRVINE, Calif., March 12, 2015 -- Beginning March 17, Mazda North American Operations (MNAO) is giving Forza Horizon 2 players the exclusive opportunity to drive the all-new 2016 Mazda MX-5 Miata on Xbox One months before the physical car goes on sale to the public. Additionally, by taking advantage of the free download of the car, and driving it in the game, users will have the chance to win one by competing in the new Time Trial Rivals Contest.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

2016 Mazda CX-5 [w/video]

It's difficult for me to get excited about crossovers. I try hard not to be the stereotypical car guy: ignoring the fact that the rest of the world loves these tall hatchbacks, while yelling, "station wagons make more sense!" until I've voided my lungs of air. Deep down I am that guy, but I work around it. Historically the Mazda CX-5 is one crossover that has been quasi-immune to my knee-jerking. It doesn't weigh two tons, offers a manual transmission (in poverty spec, but still...), and looks faster than its competitors. Most importantly, the CX-5 can round a corner without wobbling like a Slinky at the top of the stairs. No item on that list of plaudits would likely crack the top ten "desirables" for average small CUV shoppers. So, for the 2016 update, Mazda instead upgraded the in-cabin experience along with the requisite nips and tucks to the exterior. I borrowed a 2016 model CX-5 to see whether or not those concessions to comfort affected the car-nerd stuff. And to see if the Mazda could still be my go-to CUV recommendation. Driving Notes The engine options are unchanged for 2016. You can still have the fine, 2.5-liter four-cylinder engine, with its 184 horsepower and 185 pound-feet of torque, or its wimpier 2.0-liter lil' brother. My fully spec'd Grand Touring came with the bigger engine, which feels adequately powerful for the class, but not quick. In an era where turbocharged engines are everywhere, revving the Skyactiv 2.5-liter up to its torque peak at 3,250 rpm takes some commitment. I'm annoyed that there's no manual offered with the 2.5L (a combo I can have in both the Mazda3 and Mazda6), but I don't hate the automatic transmission. The six-speed unit is unobtrusive 99 percent of the time; something I regretfully can't tell you about certain nine-speed autos. There are no paddles to play with, but you can tap the shift lever up and down if you're struck by a need for total control. With a new center console and dash, and the addition of the Mazda Connect infotainment system, the '16 CX-5 feels like a new vehicle from behind the wheel. An attractive, pliant, leatherish material swaths the neat console and surrounding real estate. And the perforated leather seats feel damn near upscale. I think that Mazda Connect's version of the central control knob (with handy adjacent volume knob) is almost luddite-proof in its simplicity. There's no latency between twisting and reaction on the screen.