A Very Nice Clean Vehicle on 2040-cars

Auto blog

Mazda Vision Coupe | Tokyo Motor Show's big, sensuous 4-door

Mazda has been making a lot of noise recently about not giving up on the rotary engine. Enough that we started to think it might show a new epitrochoid-engined concept at this year's Tokyo Motor Show. But the brand is nothing if not surprising. Have you driven a CX-5 or a CX-9? Have you noted the real-world fuel economy in a Mazda3? Have you looked at a Miata RF? So instead of trotting out the latest in Wankel weirdness, today in its home market, the Mazda folks pulled the silk off of a stunning full-size four-door design concept, the somewhat inaptly named Vision Coupe. Known mainly for sporty and affordable small(ish) vehicles, Mazda hasn't really had an entry in this category since ... ever. Well, save for the staid and short-lived 929 of the '90s (and the rotary-powered, 7/8-scale Olds Cutlass, JDM-only Roadpacer of the '70s.) As customers flock to crossovers, it's not exactly a category brimming with vitality, at least in the American market — sales of the existing Mazda 6 are down in the States by nearly 25 percent this year, double the market average for cars. And this thing is bigger than that. But the decision is intentional and strategic in Mazda's mission to head upscale and focus on clean design — differentiators from its mass-market Japanese peers. "A big sedan has always been the symbol of a brand going premium. It's the icon of a brand," says Julien Montousse, Mazda North America's director of design. "It tells that Mazda is becoming serious in reaching that goal." Breaking even more conventions, while Mazdas generally are cohesive and well-rendered in their design, you would be hard-pressed to find one quite this sensuous. The Vision Coupe looks like an Aston Martin Rapide that has been placed in a sauna until its body-mass index has whittled down to marathoner levels, and then scalloped and stripped of any unnecessary ornamentation, save for a kind of fingerprinted whorl in its side cove. It is elemental, at once planar and burnished, with the lovely long-hood/short-deck proportions of a classic front-engine, rear-wheel-drive grand tourer. Its interior is similarly edited, doing away with the proliferating screens of other vehicles in the category, utilizing instead a digital analog instrument panel and a sophisticated heads-up display that keeps a driver focused on the road and shows just what is deemed necessary, and nothing else.

Mazda3 successor due in dealers this fall

Following exciting new models like the 2013 CX-5 and 2014 Mazda6, Mazda is getting ready to introduce the next generation of its high-volume compact, the Mazda3. After talking to several of Mazda's dealers, Automotive News is reporting that the automaker is planning to introduce its new compact this fall, which is earlier than what was originally reported.
Aside from what we've seen in recent spy shots and what appeared to be a full-scale design mockup back in October, there is little information about the third-generation 3, but we can see that the car will get plenty of cues from Mazda's stylish Kodo design language, and we expect even more technologies from the company's SkyActiv efficiency program to come to bear. AN says that Mazda is hoping to top 300,000 sales this year in the US, and the sooner Mazda can replace the current aging 3, the better chances it has at reaching that goal.

2014 Mazda6: Winter's End Update

The Winter Without End is seemingly dead. Outside my office windows, my brown and yellow lawn is fully exposed to the increasingly powerful sunshine, the morning birdsong is louder than anything until the garbage trucks start rolling, and I'm seriously considering having the summer tires put back on my personal fleet. That last one is a little scary, as I'm a firm believer in the April Snow Jinx, but you get the idea.
The long-term Mazda6 has also long since left my driveway. Looking back on my notes from the time it was in my charge, however, I see all remarks are dominated by one highlighted section at the top: "worst winter drive of all time." I hardly need the reminder, to be honest. Here's what happened.
When the Mazda showed up at my door, we'd already fitted the thing with its new winter rubber: Bridgestone Blizzaks. Plunking down for dedicated snow tires was a near necessity this year - as it almost always is in Michigan. We didn't see much reprieve from snow-choked, iced over roads here in Ann Arbor, and the knobbier rubber proved invaluable in getting me out of my house time and again.