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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

100k Mazda6 sedans recalled over tire-monitoring systems

A tire pressure monitoring system (TPMS) is, as you might have guessed, designed to monitor the air pressure in the tires, and alert the driver if pressure drops. But a problem found in the Mazda6 could keep the system from doing its job. According to the recall notice issued by the National Highway Traffic Safety Administration, the TPMS in the Mazda6 might not recognize a loss in tire pressure if all the tires slowly deflate at the same time. Under-inflated tires, it goes without saying, could increase the risk of a crash. As a result, Mazda is recalling 99,711 examples of the 2014-2015 Mazda6 to have the system's software updated. RECALL Subject : Tire Pressure Monitoring System/FMVSS 138 Report Receipt Date: OCT 27, 2014 NHTSA Campaign Number: 14V675000 Component(s): TIRES Potential Number of Units Affected: 99,711 Manufacturer: Mazda North American Operations SUMMARY: Mazda North American Operations (Mazda) is recalling certain model year 2014-2015 Mazda6 vehicles manufactured October 25, 2012, to October 10, 2014. If the pressures of four of the tires on an affected vehicle gradually drop at the same time, the tire pressure monitoring system (TPMS) may not warn the driver of the drop in pressure. As such, these vehicles fail to comply with the requirements of the Federal Motor Vehicle Safety Standard (FMVSS) No. 138, "Tire Pressure Monitoring System." CONSEQUENCE: A vehicle that is driven with under inflated tires may experience a sudden tire failure, increasing the risk of a crash. REMEDY: Mazda will notify owners, and dealers will update the TPMS software, free of charge. The recall is expected to begin on December 10, 2014. Owners may contact Mazda customer service at 1-800-222-5500. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

2020 Mazda CX-5 adds torque to the turbo engine, gets more expensive

The 2020 Mazda CX-5 is getting a little more desirable in the new model year. It’s also slightly more expensive. Most of the benefits are realized with the 2.5-liter turbocharged four-cylinder. This engine gets a small boost in torque, going from 310 pound-feet to 320 pound-feet. Horsepower stays the same at 250 horses, and the max power is still made using 93 octane fuel. We saw a similar torque gain in the 2020 CX-9. Mazda says it also added a new “Engine Harmonics Enhancer” that “tunes to the engine with a much more refined and powerful sound.” WeÂ’re guessing the turbocharged engine is going to sound just a hair better in 2020. When equipped with the turbocharged engine and all-wheel drive, the CX-5 also gets an off-road traction assist feature. Similar to the CX-9Â’s system, Mazda says “when the diagonal wheels lose traction, off-road traction assist will stop reducing the engine torque and increase the brake force on the wheels without traction.”  Mazda says all CX-5s will also take advantage of improved NVH, making the CX-5 feel a bit more premium and isolated from the road. Every CX-5 will also be equipped with MazdaÂ’s suite of i-Activsense safety features as standard in 2020, as well. This means adaptive cruise control and lane-keeping assist are both standard features now. As Mazda tries its best to move into the premium space, itÂ’s changed all the fonts on the badging and displays on the car. Although, Mazda neglected to include any photos of the new look, so weÂ’ll wait to judge on that front. The premium look and feel comes with a slightly higher price than 2019. A base Sport is $740 more expensive than last year, coming in at $26,135 after the $1,045 destination charge. The most luxurious Signature trim is just a touch more expensive than last year (by $165) at $38,100. What Mazda hasnÂ’t included in its 2020 rundown is the Skyactiv-D diesel option. WeÂ’ve reached out to Mazda to see if we can determine its fate in 2020 and will update this story upon hearing back. Update: Mazda responded to our request for comment. Since the 2019 diesel variant was on a different release schedule than the rest of the 2019 CX-5 lineup, the company isn't talking 2020 diesel yet. The company is treating it as a "future product," therefore it's not commenting on it.  We can only speculate as to what that means for the diesel CX-5, so we'll wait on official information from Mazda whenever it may come.