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2014 Mazda3 configurator zoom-zooms to life

The 2014 Mazda3 is probably going to be on a lot of shopping lists, thanks to its striking good looks, clean interior treatment, fuel economy and driving character. If it happens to be on your personal list of new cars to test, you'll be happy to see that the configurator for Mazda's newest product has officially gone online.
In terms of build-your-own web items, configuring a 3 isn't much of a departure from the rest of the Mazda range. Most of the work comes from choosing one of the three trim levels - Sport, Touring and Grand Touring - and selecting either the 155-horsepower, 2.0-liter, Skyactiv four-cylinder or its larger sibling, the 184-horsepower, 2.5-liter, Skyactiv four. From there, a simple range of color and interior finishes are available, before a slim list of packages, options and accessories. Really, Mazda's made it easy to get through this build process.
Click on over to the configurator and take a look at the options, colors and prices for Mazda's newest five-door hatchback.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

The Mazda MX-5 Miata and saving a marriage

I've had the privilege of knowing Zach Bowman – former Autoblog scribe, now penning great things over at Road & Track – for nearly a decade. We met at the Detroit Auto Show when we were both relatively new to the business, and joked about how someday, we'd work together and eventually conquer the world as big shots in the industry (we're still figuring that last part out, by the way). Thus, I was thrilled when Zach joined Autoblog in 2010, just a couple of months after I was hired, and was equally saddened when I learned he'd be leaving us. Zach is someone I'm proud to call a colleague – nay, a friend – and I've enjoyed the voice he's brought to this line of work. I tell you this on a personal level because Zach has just published what you could arguably consider his most heartfelt piece of automotive work to date. It's a charming, emotional story about his relationship with his wife, and how they, like so many young couples, learned to make marriage work through the many ups and downs found in any solid relationship. I call this "automotive work" because Zach intertwines this tale into a story about driving his 2006 Mazda MX-5 Miata across the country, his wife by his side, learning about love and life from the cockpit of a two-seat roadster. I can honestly say it's one of the best things I've read in a long while. Rather than continue to wax poetic about Zach's latest piece, I'll let his own words speak for themselves. Head over to Road & Track to read the full piece.