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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

2017 Fiat 124 Spider priced below most Miatas

The Fiat 124 Spider and Mazda MX-5 Miata might be siblings, but all that means is the rivalry between the two cars will be unusually intense. Pricing for the reborn 124 has been released and is added proof of that fact – aside from the very base trim, the turbocharged Italian is cheaper than its Zoom-Zoomy brother. Fiat's base model, the 124 Spider Classica, starts at $25,990. The MX-5 Sport isn't much cheaper, at $25,735. Both cars get 16-inch alloy wheels, black cloth seats, LED taillights, but the Mazda will throw in LED headlights. It's also interesting to note that the two cars have differing destination charges – $995 for the Fiat and $820 for the Mazda. Move up to the mid-range Fiat, and you'll start to see the "Italian" car eke out a pricing advantage. The Lusso, Italian for luxury, rings up at $28,490 compared to the MX-5 Grand Touring's $30,885. Yes, we're comparing the middle-tier 124 to the range-topping Mazda, because the mid-range, enthusiast-oriented Club is more analogous to the 124's Abarth model. The Lusso matches the MX-5 GT with 17-inch alloys, heated leather seats, a 7.0-inch touchscreen with navigation, and dual-zone automatic climate control. The Mazda does come with a bevy of safety features as standard – blind-spot monitoring, lane-departure warning, and automatic high-beam control – which look to be optional on the Fiat, so take that into consideration if you're thinking about buying one of the two. We enthusiasts are most interested in the matchup between the 124 Spider Abarth and the MX-5 Club. The scorpion-badged 124 starts at $29,190 and the Club at $29,420. You'll get more power – 10 additional ponies according to FCA – as well as all the performance goodies from the Club. There are Bilstein-tuned shocks, a mechanical limited-slip diff, and a front strut bar, plus a very imposing exhaust note. Recaro seats will be an optional extra, as will Brembo brakes (the MX-5 bundles them with BBS wheels). Finally, there's the 124 Spider Prima Edizione Lusso. The limited-edition wears Azzurro Italia (translation: pretty blue) paint and rings in at $35,995, which gets you a bunch of swag on top of the normal Lusso stuff. Oh, and if you choose the automatic transmission, you'll be punished with a $1,350 charge, regardless of which Fiata you go for. That's less than the premium Mazda charges for an automatic on an MX-5 Club or GT, but more than the $1,480 extra it charges for a two-pedal Sport.

1993 Mazda RX-7 Retro Review | A '90s hero turns 25

Boom times build interesting cars. In the late 1980s, Japan was flush with capital, and automakers spent like the party was never going to end. Suddenly building the third-generation RX-7 — the world's most advanced twin-turbo rotary sports car — seemed like the most natural thing a small car company hailing from Hiroshima could do. On this side of the Pacific, however, there was no context for the sudden influx of unusually tricked-out Japanese hardware flooding American dealerships. And none of the Japanese sports cars of the era was more unusual than the FD-generation Mazda RX-7, imported from 1993 to 1995 (and continuing on in Japan until 2002). Although the island nation's economy was headed on a downward spiral by the end of 1990, Mazda was in no position to pull back and walk away from the development dollars that had already been spent on its latest RX-7. As a result, Americans were able to briefly bask in the glow of one of the most unique engineering experiments ever unleashed on unsuspecting buyers. For its time, the Mazda RX-7 was a spaceship. With fluid lines that screamed "exotic," it joined the NSX in showing that supercars didn't have to have European blue blood running in their cooling systems to elegantly snag eyeballs. The twin-rotor, 1.3-liter 13B-REW situated behind the RX-7's front axle revved all the way to 8,000 rpm on its quest to produce 255 horsepower and 217 pound-feet of torque, with a pair of sequential turbos handing boost duties back and forth around the 4,500 rpm mark. A five-speed manual gearbox was standard with the FD (a four-speed automatic was optional), as was a curb weight in the neighborhood of 2,800 pounds — nearly 500 lbs less than the contemporary Toyota Supra. Significant figures for the era, to be sure. While they might pale in comparison to the average sports car today, slide into the RX-7's cockpit and drive the car, rather than just crunch the numbers. You'll quickly discover what can be accomplished when the company that engineered the Miata pulls a full John Hammond and "spares no expense" developing a world-beating sports car platform. The 1993 Mazda RX-7 I've been loaned from Mazda's classic collection is an R1 car, which means tighter suspension tuning, a few cosmetic upgrades, and a Competition Yellow paint job.