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Recharge Wrap-up: Tesla road rage video, Mazda tests EVs vs. hybrids
Wed, Sep 23 2015A Tesla Model S driver was caught driving recklessly in a dashcam video. On Toronto's Don Valley Parkway, the driver of a white Model S can bee seen speeding along the left shoulder. Another car moves partway onto the shoulder to block the driver, who moves back into the left lane. As traffic slows, the driver pulls back onto the shoulder and speeds away. The folks at Teslarati suggest that this serves as an example of why vehicle autonomy could make the roadways safer. See the video above, and read more at Teslarati. Formula E will be broadcast live on Italy's Rai network for the next two seasons. The programming will include the live races, as well as practice and qualifying highlights, podium celebrations, interviews and other pre- and post-race coverage. "It's a great opportunity for Formula E and motorsport fans to have Rai broadcasting the live races of our series in Italy," says Trulli Formula E team owner Jarno Trulli. "It's a step forward to make the series grow and get stronger after a successful first season. I'm looking forward to cooperate with Rai and show the Italian fans what we are truly doing with our technology." Read more from Formula E. A new study links a decline in cancer risk to California's air quality regulations. The study from CARB found that cancer risk from toxic air contaminants declined 76 percent from 1990 to 2012, a time period that corresponds with regulations targeting those contaminants. Even as the amount of diesel miles driven has steadily increased, cancer risk from diesel particulate matter has declined significantly. The paper predicts that cancer risk will continue to drop as a result of controls on toxic emissions. Read more at Green Car Congress. Mazda is conducting consumer trials of hybrid and electric vehicles in Japan to gauge reception. Depending on whether hybrids or EVs prove to be more popular, Mazda will adopt one of the two types of powertrain for future production vehicles. The automaker is currently testing an electric Mazda2 against a hybrid Mazda3. While this round of testing is focused on the automaker's home market, Mazda may need to expand trials to the US in response to tightening regulations in California. Read more at Green Car Reports.
Mazda announces live-streaming vehicle intro on Xbox
Wed, 19 Jun 2013In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.
The 2016 Mazda MX-5 Miata Has Arrived
Thu, Sep 4 2014Ladies and gentlemen, meet the 2016 Mazda MX-5 Miata. The highly anticipated fourth-generation (ND) model made its official debut in Monterey, CA this evening, and while details are slim (as in, we have practically none), there's one big thing to talk about: less weight. Yes, Mazda has confirmed that the new Miata sheds some 220 pounds over the model it replaces, and is "the most compact of any generation MX-5 so far." For those keeping track, that means the new MX-5 should weigh in somewhere around 2,200 pounds. Mazda's Kodo design language is obvious here, with a seriously wide and low demeanor, and a mix of flowing lines and sharp angles. We don't have any powertrain details to report as of this writing, but Mazda says the full suite of Skyactiv technologies are onboard, and the motto in creating this car was "Innovate in order to preserve." Click the image above to see the new MX-5 Miata in high resolution, click below for the press release, and stay tuned to this space for more details as they break. UPDATE: Want more Miata details? Please check out our in-depth firsthand report from the Miata's reveal event by clicking here and see the first-ever rolling footage of the car in our brief video here. Mazda Unveils All-New Mazda MX-5 HIROSHIMA, Japan-Mazda Motor Corporation today celebrated the unveiling of the fourth generation Mazda MX-5 (known as Roadster in Japan) together with fans at events held simultaneously in Japan, USA and Spain. The all-new MX-5, which adopts both SKYACTIV TECHNOLOGY and Mazda's KODO-Soul of Motion design language, will be rolled out to global markets starting in 2015. The MX-5 is an iconic model representing Mazda's vehicle-engineering philosophy-the pursuit of driving pleasure. "Innovate in order to preserve" was the motto for the fourth generation, as the development team searched for innovations that go beyond simple evolution. Environmental and safety demands are much more stringent than they were when the first generation MX-5 was introduced 25 years ago, but the fourth generation stays true to the model's original aim of offering the pure driving fun that only a lightweight sports car can. It achieves this through the adoption of SKYACTIV TECHNOLOGY and refinement of its appeal to the senses and sensations through which people enjoy cars. The design of the all-new MX-5 reveals another layer to Mazda's KODO design language.