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Let's talk about cars instead of the election | Autoblog Podcast #492

This week's episode was recorded on Tuesday, before the election results came out. So David Gluckman and Mike Austin talk about cars instead. Maybe it will be a nice break for you. Topics include the BMW M3, Volvo S90, Honda's quirky satellite radio DVR, hatchbacks, and wagons. And of course the Miata. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want questionable buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. And please send trivia questions! You'll get the honor of stumping your fellow listeners, and we'll thank you too. Autoblog Podcast #492 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention 2017 BMW M3 Competition 2017 Volvo S90 2017 Mazda MX-5 Miata Hatchbacks... Wagons! Rundown Intro - 00:00 What we've been driving - 3:40 Listener questions - 30:22 Total Duration: 39:55 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts BMW Mazda Volvo Hatchback Wagon volvo s90

Will Mazda sell diesel hybrids in Japan in 2016?

Could the "Zoom Zoom" automaker start making hybrids that go "glug glug glug"? Mazda, known for its fuel-efficient Skyactiv engine line, will be the first Japanese automaker to make a diesel-hybrid vehicle for Japan and Europe. According to the Yomiuri Shimbun, Mazda may start making its oil-burning hybrids as soon as 2016, and the powertrain may reach fuel efficiency levels of as much as 95 miles per gallon (one the more lenient Japanese driving cycle). That'd make such a vehicle line about 30 percent more fuel-efficient than standard diesels and about eight percent more fuel efficient that the Toyota Prius C compact hybrid (known as the Aqua in Japan). Mazda has been dismissive of hybrid and electric powertrains, instead focusing on Skyactiv technology to maximize fuel efficiency from conventional gas-powered engines. Diesel powertrains account for about half of the light-duty vehicles sold in Europe each year, while Japan's diesel sales of 76,000 vehicles last year were about three times as many as were sold there in 2012. In January, Mazda said that it would delay the introduction of its Skyactiv-D diesel engine from what was to be a spring 2014 debut. The reason was to fine-tune the engine's performance/fuel economy balance. Mazda representatives didn't immediately respond to a request for comment from AutoblogGreen about the diesel hybrids.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.