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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Should you buy a leftover 2015 or a brand new 2016 model?

One of the most common questions I get asked as a car dealer and auto auctioneer is, "When is the best time to buy a new car?" The answer is usually the time period between Labor Day and the middle of November. That's because this is when new car dealers and the manufacturers are trying to get rid of their current-model-year vehicles to make way for a small army of 2016 models. Rebates, incentives, cheap financing, and overstocks of unpopular models all help create the liquidity needed to turn the old inventory into a new set of wheels for the buying public – often at a very reduced price. But sometimes the "old" new car isn't a better pick than the "new" new car. It depends on a lot of factors, including the car in question and the differences from one model year to the next. I recently received an email from Jeff, who is interested in the Mazda CX-9 and asks whether he should buy a 2015 model or wait for the new version that will debut soon in LA. I'll use his as the example case. Length of Ownership The longer you own a vehicle, the less model year depreciation will be an issue. For example, the difference in value between a five-year-old Mazda 6 and a six-year-old version is about $1,500 according to the Manheim Market Report ($5,600 vs. $4,100). But if you look at the difference between 10-year-old and 9-year-old versions of that same vehicle, the price difference shrinks all the way down to $200. Because Jeff plans to own his new crossover for many years, the 2015 model wins in this category. View 19 Photos Rebates and Incentives The current CX-9 has a $4,000 cash incentive from Mazda. This is in part because Mazda still has quite a few left over. That $4,000 rebate for the current model is already coupled with even stronger discounts at the dealer level for those leftover 2015 models. TrueCar is showing that a loaded 2015 model can be had for $7,000 off the sticker at $28,600. You may even be able to beat that price by negotiating the deal yourself. Another thing to consider is that new models tend to be in high demand when they launch, which means that your purchase price will likely be substantially higher with the new model than it will with a leftover 2015. Again, financially speaking, this is a vote for the 2015 model. New Stuff It's also important to weigh what new features will come along with the updated model and how important they are to you.

Mazda refurbishing this NFL running back's 22-year-old daily driver

I don't actually care for the Washington Redskins (which is a good thing, considering the start to their season this year), but I love their running back, Alfred Morris. Why? Well, to start with, Morris helped deliver a dominating 10-3 season for my fantasy football team last year after a flash of prescience saw me pick him up off the waiver wire in Week 1 (hit me up on Twitter if you need fantasy sports insight, guys, I'm sort of like the Ruxin of Autoblog).
Morris is also pretty endearing because of his loyalty to his car, Bentley. Hold up - that's not to say the running back has splashed out on a Continental GT or a Flying Spur. No, Morris gave his much-loved 1991 Mazda 626 the tongue-in-cheek name "Bentley" while he was still a student at Florida Atlantic. One 1,613-rushing-yard rookie season and a $2.2-million contract later, and Morris is still using his Mazda as his daily driver. It might be easy to assume that the young player is simply being really prudent with all of his newfound wealth, but the guy really just has a thing for his five-speed-manual 626.
And Mazda, of course, loves the story of Morris' affection. In an effort to keep his 626 running strong and looking good, the company's Washington D.C.-area dealers have agreed to refurbish Bentley back to its original showroom freshness. Rather than spoil the classic (?) lines of the 626, the Mazda folks are essentially restoring the car for Morris. The cracked dash will be swapped out for a factory replacement, the engine and transmission given a thorough going-over and the whole vehicle generally made as fresh as Will Smith circa 1991. Bentley is expected to be completed and rolling through the capitol city by October 15, and in the meantime, Morris has been driving around in a new 2014 Mazda6 loaner car.