2007 Mazda Rx-8 Base Coupe 4-door 1.3l on 2040-cars

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First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

More head-up displays are coming to a dashboard near you

With the exception of Apple products — $1,000 for a freakin' smartphone? — one great thing about tech is you typically get more for your money with each passing year. This is particularly true with automotive tech: Features like driver assists and surround-view cameras that were once exclusively available in luxury vehicles now come standard even on some economy cars. The same thing is slowly happening with head-up displays (HUD). For example, the 10-inch HUD in the 2018 Toyota Camry is one of the largest and best HUDs I've seen in any car. And a big improvement on the much smaller HUD in the latest Toyota Prius. Mazda is another mainstream brand that offers HUDs in several of its vehicles. But instead of embedding expensive components in the dash and using a special windshield, the HUDs in the Mazda3 and Mazda6 use a thin plastic lens that folds down when not in use. MINI has a similar solution, but this low-cost approach has limits in terms of size and position of the images compared to traditional HUDs that use the windshield as a screen. We're also starting to see similar lens-based aftermarket options that can be added to any car. Last year I tested a portable HUD called Navdy that taps into a car's OBD-II port to provide info on speed and RPM and uses built-in GPS and Google Maps to show the surrounding area, display speed limits and route you to your destination. Navdy also connects to an Android or iOS smartphone via Bluetooth to display data from phone calls, texts and music playing on a connected device, and it's simple to use and easily visible in almost any lighting condition. While Navdy is still available online, late last year the company ran into financial difficulties, and product support has been halted. I recently tested a new portable HUD called Hudly that's not quite fully baked and falls short of Navdy because it doesn't tap into an OBD-II port. Since a companion smartphone app for Hudly isn't scheduled to launch until next month, for now it only mirrors what's on a smartphone. So it can be used for nav and other apps, and its features are very limited. Between automakers adding HUDs in more reasonably priced cars and the aftermarket filling in the gaps for existing vehicle owners with add-ons, the technology is becoming more prevalent and affordable. And it's also getting better.

Recharge Wrap-up: BlaBlaCar raises $100M, NASA launches CO2 satellite

BlaBlaCar, a ridesharing startup in Europe, has raised $100 million in a funding round led by Index Ventures. After recently growing to 12 countries and 8 million users, BlaBlaCar plans to us the funding for even more aggressive growth throughout Europe. The ridesharing service pairs drivers and passengers, allowing passengers to catch rides between cities while allowing drivers to save money on fuel on road trips. Drivers are not allowed to make a profit, and are only allowed to charge enough to break even after BlaBlaCar takes its percentage, to keep costs low for everyone involved. BlaBlaCar doesn't currently have plans to break into the US. Read more at The New York Times or at Gigaom. NASA has launched its Orbiting Carbon Observatory-2 into space to keep track of carbon dioxide in Earth's atmosphere. After being delayed on Tuesday, the Delta II rocket equipped with an instrument to measure CO2 launched from Vandenberg Air Force Base in California at 5:56 am on Wednesday. It is ultimately headed for a polar orbit to watch how CO2 levels rise and fall throughout the seasons, in part to try to figure out if the land and oceans will continue to be able to absorb half of carbon emissions. The mission will last two years, and should give further insight into climate change. Learn more in the video below, at NASA or at New York Times. Mazda is likely to release a plug-in version of its Mazda2 hatchback with a rotary range extender, reports Australian site Motoring. The electrified Mazda2, and any other future Mazda EVs and hybrids, will likely be limited to markets with government subsidies for such vehicles (which doesn't include Australia) says Mazda Australia Managing Director Martin Benders. "As the best possible fuel economy at an affordable price hybrid doesn't make sense, because the fuel economy gain isn't that great unless half of all sales are hybrid, which won't happen without big tax breaks like in the Netherlands," said Benders. That doesn't rule out the US, though. A prototype version of the range-extended Mazda2 featured a 0.33-liter rotary engine to provide power to the lithium-ion battery pack when depleted. A 2.6-gallon gas tank essentially doubled the electric Mazda2's driving range to 250 miles. Read more at Motoring. Zap plans on selling 1,000 Urbee EVs per month to SunRa for distribution in China.