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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

New Mazda CX-4 teaser shots emerge ahead of Beijing debut

The Kodo styling language seen on last year's Koeru concept seems to translate well to a production car, judging by these teaser images of the upcoming CX-4 from Mazda's Chinese press site. And, as has been seen on several recent Mazdas, concept cars can be quite close to their eventual production versions. An earlier press release implies the CX-4 should be seen as a more coupe-like counterpart to the CX-5, with some of the MX-5's characteristic and often emphasized jinba ittai feel injected into it – if the MX-5 is all about the rider and horse being one, the CX-4 would just be a slightly bigger steed. The 19-inch wheels and LED headlights are some of the more attention-grabbing details on the car. Inside, there's a head-up-display and a MZD connect infotainment screen as seen on other current models. The hardware on the "Exploring-Coupe SUV", as Mazda call it, should match the CX-5: 2.2-liter SKYACTIV-D turbodiesels in some markets, 2.0 and 2.5-liter SKYACTIV-G gasoline engines in most. There will also be a choice of front-wheel-drive or all-wheel-drive. The Beijing Motor Show opens to the public on April 29th, so we won't have to wait a whole lot longer to see the whole thing. Related Video:

Import pickup truck-killing Chicken Tax to be repealed?

After over 50 years, the so-called Chicken Tax may finally be going the way of the dodo. Two pending trade deals with countries in the Pacific Rim and Europe potentially could open the US auto market up to imported trucks, if the measures pass. Although, it still might be a while before you can own that Volkswagen Amarok or Toyota Hilux, if ever. The 25-percent import tariff that the Chicken Tax imposes on foreign trucks essentially makes the things all but impossible to sell one profitably in the US, which lends a distinct advantage to domestic pickups. Both the Trans-Pacific Partnership with 12 counties and Transatlantic Trade and Investment Partnership with the European Union would finally end the charge. According to Automotive News though, don't expect new pickups to flood the market, at least not immediately. These deals might roll back the tariff gradually over time, and in the case of Japan, it could be as long as 25 years before fully free trade. Furthermore, Thailand, a major truck builder in Asia, isn't currently part of the deal, and any new models here would still need to meet safety and emissions rules, as well. Automotive News gauged the very early intentions of several automakers with foreign-built trucks, and they weren't necessarily champing at the bit to start imports. Toyota thinks the Hilux sits between the Tundra and Tacoma, and Mazda doesn't think the BT-50 fits its image here. Also, VW doesn't necessarily want to bring the Amarok over from Hannover. There is previous precedent for companies at least considering bringing in pickup trucks after the Chicken Tax's demise, though. The Pacific free trade deal could be done as soon as this fall, while the EU one is likely further out, according to Automotive News. Given enough time, the more accessible ports could allow some new trucks to enter the market.