2004 Mazda Rx-8 Coupe 4-door 1.3l Touring Package on 2040-cars

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Mazda's Tokyo concept foretells of rotary revival

Mazda has long been rumored to be planning a revival of its rotary-powered sports car. Some of those rumors may have come down to wishful thinking as much as concrete information. But now, on the eve of the Tokyo Motor Show, new details have come to light. The Japanese automaker is slated to unveil a two-door sports car concept, previewed in the teaser image above. Little in the way of firm information has been made available prior to the show car's debut, but sources are now citing senior company officials as confirming it has a rotary engine. "It is a two-door, two-seater, Mazda CEO Masamichi Kogai told Autocar. "It is a pure sports car design. We have MX-5 and another icon is a rotary sports car. We haven't talked about market reach but this would be in that segment." R&D chief Kiyoshi Fujiwara added: "People think rotary can not meet modern eco demands. The SkyActiv engineers worked on rotary and gave it cutting-edge tech. It is an essential part of our DNA and it [will] just be passed onto future engineers. It is synonymous with the brand. Some time in the future it will return and be called SkyActiv-R." The last time Mazda produced a rotary-powered model, of course, was with the RX-8, which ended production in 2012. That was preceded by three generations of RX-7, the first of which will be celebrating its 40th anniversary in 2018. If it manages to get the Wankel technology up to modern standards, that could provide just the right opportunity for Mazda to launch a new model. Reached for comment, Mazda spokesman Jacob Brown told Autoblog: "While we can confirm that Mazda continues to develop rotary engines, we cannot confirm production of a rotary at this point. Rotaries are one of the signature engineering technologies that define Mazda, and we will continue exploring them to see where they may fit for production applications." Related Video:

Mazda CX-5 updates bring nav to more trim levels

The refreshed 2016 Mazda CX-5 is already one of our favorite crossovers of its size for the model's engaging driving experience, upscale interior, and slick infotainment system. For a new 2016.5 model year upgrade that arrives in January, Mazda gives customers even more standard features to enjoy, but prices also tick upward. The Japanese automaker just gave the 2016 CX-5 light upgrades like LED signature lights and an update to the Mazda Connect infotainment system. The 2016.5 updates add a backup camera on every version except for the base front-wheel drive Sport with the six-speed manual. For buyers considering higher trims, all Touring and Grand Touring models get the welcome inclusion of standard navigation, and the Touring now comes with heated front seats, too. The extra tech comes with a jump in cost. As of Dec. 15 Mazda increases its delivery and destination charge from $820 to $900 for crossovers and $835 for cars. The change brings the base price of the front-wheel drive 2016.5 CX-5 with a manual gearbox to $22,695, and the top-spec all-wheel drive Grand Touring now retails for $30,770. 2016.5 Mazda CX-5 Adds More Standard Features to Best-Selling Compact Crossover - Backup Camera Now Standard on Most Trim Levels, Navigation Added to CX-5 Touring and Grand Touring - IRVINE, Calif., Dec. 18, 2015 /PRNewswire/ -- Just in time for Christmas, Mazda North American Operations (MNAO) has announced pricing and packaging for the 2016.5 Mazda CX-5 compact crossover, adding value and reducing complexity in CX-5's trim level structure. 2016.5 Mazda CX-5 Adds More Standard Features to Best-Selling Compact Crossover New for the mid-model year, a backup camera is now standard on all trim levels equipped with Mazda's SKYACTIV-Drive six-speed automatic transmission. CX-5 Touring models gain standard navigation and heated front seats. CX-5 Grand Touring models also add navigation as standard equipment. "The added content in 2016.5 CX-5 reflects our customers' tastes toward premium features in a compelling, fun-to-drive, stylish crossover," said Robert Davis, Senior VP of U.S. Operations, MNAO. "CX-5 buyers are educated, upwardly mobile, active-lifestyle individuals. With these updates, we aim to provide them with an even greater ownership experience." Previously, CX-5's backup camera was part of the Rear View Camera Package on the CX-5 Sport trim level. Navigation was available in the CX-5 Touring and Grand Touring Technology Packages.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.