2004 Mazda Rx-8 Base Coupe 4-door 1.3l on 2040-cars

Auto blog

2014 Mazda6 recalled due to fuel overfill fire risk

Mazda is recalling 19,000 Mazda6 sedans from model year 2014, over concerns that the fuel tanks can be filled up too much. What is it with Mazda and fuel tanks?
The big concern is, obviously, spillage when filling up. There's also a risk that a radical temperature swing could cause the fuel volume to expand, causing a full tank to spill over without the driver knowing about it. According to the National Highway Traffic Safety Administration bulletin, if the fuel spills over, it could end up in something called the charcoal canister, which helps with the car's emissions. If it fills up the canister, it could leak out onto the road. None of this is really desirable.
The affected vehicles were all built between October 25, 2012 and May 9, 2013. It's unclear if there have been any fires due to this problem. Dealers should have been notified by now, while owners should begin receiving official recall notifications very soon.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda teases CX-4 for the Beijing Motor Show

Mazda will unveil the CX-4 crossover at the Beijing Motor Show in late April, and the company's single teaser image (above) suggests the CUV might borrow styling cues from the larger Koeru concept. Mazda kept details about the CX-4 light for now but says in the announcement, "this is a new type of crossover SUV designed to help customers live more creative lives." The teaser photo offers some hints about the design. For example, the rear pillar comes to a point and features chrome accents, which are elements from the Koeru and production CX-9. The arching roof rail suggests a coupe-like shape because it arcs downward to the hatchback. The name also hints that this model slots between the CX-3 and CX-5 in the lineup, but the CX-4 appears to prioritize style over utility. We can't wait to get a better look because this picture doesn't offer much detail. The company will also show versions of the Mazda3 and Mazda6 for the China Touring Car Championship at the Beijing show. Related Video: Mazda to Debut New CX-4 Crossover SUV at Beijing Motor Show - Twelve models on display including new-generation Mazda3, CX-5 and Mazda6 - HIROSHIMA, Japan—Mazda Motor Corporation will debut the all-new Mazda CX-4 crossover SUV at the Beijing Motor Show.*1 The automaker's stand at the show will feature twelve vehicles, including new-generation models such as the Mazda3, Mazda CX-5, Mazda6, and race cars prepared for the Mazda-sponsored MZ Ruisi Racing Team competing in the China Touring Car Championship (CTCC). The CX-4 is the latest addition to Mazda's new-generation lineup of models featuring the full range of SKYACTIV Technology and KODO-Soul of Motion design. With a striking presence that sets it apart from other SUVs, the functionality modern users expect and Jinba-ittai driving thanks to Sustainable Zoom-Zoom, this is new type of crossover SUV designed to help customers live more creative lives. In addition to the CX-4, Mazda will display other vehicles and technologies that represent the brand. Mazda aims to enrich people's lives through a variety of touch points and become a brand that maintains a special connection with customers. *1 Also known as 2016 Beijing International Automotive Exhibition. Press days are April 25-26. Special invitation days are April 27-28. Open to the public from April 29 through May 4.