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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2019 Mazda 6 gets more expensive, adds equipment and drops the manual

Update: We got wind of what Mazda had in store for the 2019 Mazda 6 in this report from last week, and now we have all the official information from Mazda. The news on the manual transmission's disappearance is still true — 2018 model year cars will be the last ones that make that an option. There are a few changes Mazda has implemented for this model year, and a slight price adjustment that goes with. The addition of Mazda's i-Activsense safety tech as standard is confirmed. As is G-Vectoring Control Plus, the next generation of Mazda's G-Vectoring we saw hit the CX-5 for the 2019 model year. Pricing has been adjusted to reflect the extra standard equipment and elimination of the manual transmission. A base (manual) 2018 Mazda 6 Sport costs $22,845 with its $895 destination fee, but the new 2019 model begins at $24,720 with the $920 destination fee included. That's a considerable increase, but the charge for an automatic transmission was $1,050 of that previously. Higher trim levels don't experience as much of a hike. For example, the maxed-out Signature is only $375 more expensive in 2019, coming in at $36,020 total. Mazda says the 2019 Mazda 6 goes on sale this month. It's a little surprising that 2019 model year Mazda 6s weren't already on sale, but mid-year updates or late introductions aren't exactly out of the norm for Mazda. Since its introduction, the current generation Mazda6 has always remained a top choice among driving enthusiasts. That's because it's one of the few cars left in its class to still offer a manual transmission, next to the Honda Accord. But sadly, it seems even that's going to disappear for the 2019 model year update. CarsDirect originally heard through the grapevine that the Mazda6 sedan will be losing its standard six-speed manual while gaining some new safety tech. At first, we here at Autoblog were in denial. We had to reach out to Mazda to verify this unfortunate news. And sadly, it seems CarsDirect's findings are accurate, with Mazda USA's marketing and brand communications manager, Drew Cary, replying to our inquiry with the following statement: At Mazda we are always listening to our fans, especially when it comes to what they are looking for from our vehicles. As we have moved the Mazda6 upscale with the launch of the Grand Touring Reserve and Signature models, we have seen less demand for a manual transmission option.

Mazda CX-5 named Japan's Car of The Year, Subaru BR-Z wins "Special Award"

The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ/Toyota GT 86. It is Mazda's second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won.
The award is decided by 60 local "automotive experts and journalists," and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge's choice for the next best four cars.
The second-place getters were the Toyobaru twins with 318 votes, the surprise being they didn't beat or get any closer to the crossover. The Subaru BRZ did claw some mojo back, earning the Special Award given to cars that have made "an exceptional impact." The BMW 3 Series was third overall and won the Import Car of the Year award with plenty of room between it and the second place Range Rover Evoque.