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Mazda starts production of new MX-5 Miata in Japan

We often regard a new model as having arrived when its manufacturer reveals it for the first time. But you might argue that nothing is official until actual production gets underway. And that's just what's happened now with the new Mazda MX-5. The fourth-generation Miata was unveiled a few months ago, and now the first examples have begun to roll off the assembly line at Mazda's Ujina plant in Hiroshima. The first ones are set to stay in Japan, where the new roadster is being introduced initially. Deliveries are set to launch in June. After that, we can expect the new MX-5 to proliferate to markets around the world, including our own. To date Mazda has sold more than 950,000 of its little roadsters, making it the best-selling two-seat sports car in the world. It shouldn't be long, then, before the new model tips it past the million-unit mark. 2015/03/05 Mazda Starts Production of All-new Mazda MX-5 HIROSHIMA, Japan-Mazda Motor Corporation today began production of the all-new Mazda MX-5 two-seater lightweight sports car (known as Mazda Roadster in Japan) at Ujina Plant No.1 in Hiroshima. The first models produced are destined for the Japanese market. Sales of the all-new MX-5 will begin in Japan around June this year and interested buyers can make an appointment for pre-sale discussions through a dedicated website from noon on Friday, March 20. Following sales start in Japan, the MX-5 will be progressively rolled out to overseas markets. The MX-5 is an iconic model representing Mazda's vehicle engineering philosophy: the pursuit of driving pleasure. With production exceeding 950,000 units as of the end of January 2015, the MX-5 continues to hold the Guinness World Record for the world's best-selling two-seater sports car. In order to respond to ever increasing demands for safety features and environmental performance while maintaining the element of fun that has always defined the model, development of the fourth generation MX-5 was carried out under the motto "innovate in order to preserve". In addition to incorporating SKYACTIV TECHNOLOGY and KODO-Soul of Motion design, development focused on enhancing the senses and sensations through which people enjoy cars. Moving forward, Mazda will continue to enrich the lives of its customers through a variety of touch points including the production of high-quality vehicles, and become a brand that maintains a special bond with its customers. Related Video:

Next Mazdaspeed3 could look this good

Mazda showed off its brand-new 2014 Mazda3 at an event in New York City earlier this week, and we have to say, at first blush, we're pretty impressed. It looks fantastic - like a smaller, hatch'd version of the already sleek Mazda6 sedan that went on sale earlier this year. And with a 200-pound weight reduction, efficient Skyactiv gasoline engines underhood and Mazda's usual focus on driving dynamics above all, we're willing to bet that the new Three will be a pretty decent steer.
Of course, being enthusiasts, we're already setting our sights on the next-generation Mazdaspeed3, rendered here by artist Theo Chin. To our eyes, it's not a very imaginative transformation, but is likely a spot-on rendering for what the next car will look like. And it's really, really hot.
While Mazda hasn't exactly confirmed that the new Speed3 will be coming, sources within the automaker have indicated that a third-generation version of the MS3 is under development. Thing is, the Japanese automaker wants to give the standard Mazda3 some time to grow in the market, so we might not see the new Speed3 until something like 2016, with a possible diesel version to arrive before then.

Xcar tries to figure out what makes the Miata so great

Over the past 25 years and 3 model generations, the Mazda MX-5 Miata has shown that you don't have to be the best to be a massive success. The little, Japanese roadster has never been the absolute peak of automotive performance, but it's precise handling, good reliability and frugal running costs have helped make it a star. Autoblog recently tried to give you the experience of driving one on video, and now Xcar Films has made its own in an attempt to show what makes this droptop an icon.
As Xcar puts it, the Miata isn't the world's best sports car, but it is the world's favorite. When they were originally designing the roadster, Mazda's engineers took everything that made British droptops from the '60s great, and junked all of the stuff that made them a terror to own. The result was a car that would start up everyday with no fuss and get drivers wherever they needed to go with a huge grin on their face.
The fourth-generation Miata is imminently on the way for its September 3 unveiling, and the very early rumors indicate that Mazda doesn't plan to rock the boat too much with the latest one. It supposedly rides on a longer wheelbase and wider track but with the weight trimmed by over 200 pounds. Check out Xcar's video for a primer on MX-5 history and why the automotive world loves this little roadster.