Mazda Rx3, Datsun 510, Sr20det, Mazda Rx2, R100, Mazda Rx8, Mazda Rx7, 13b Turbo on 2040-cars

Auto blog

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Mazda CX-3 almost ready for LA Show

The Mazda CX-3 is just days away from its unveiling at the 2014 Los Angeles Auto Show, but elsewhere in the world, the Japanese brand still has the compact crossover disguised for testing. These spy shots aren't too camouflaged though, and when combined with the previous teaser image, they give a pretty clear idea what the new model will look like.
The grille here is well covered, but the photo from the front reveals the similarities to the design sketch. The rear shows a similar horizontally oriented design as the Mazda2, which the CUV is based on. However, the dipping sides around the B-pillar from the teaser don't appear to be on this tester. Even with all the swirls, the vehicle looks fairly attractive.
Mazda is doing a fantastic job of keeping mechanical details about the CX-3 a secret. It's not yet known whether the model is front-wheel-drive only or if all-wheel drive is also an option. The crossover also likely shares the Mazda2's engine, which isn't revealed for North America, yet. The diminutive CUV will compete with a huge crop of new classmates, including the Fiat 500X, Jeep Renegade, Chevrolet Trax and Honda HR-V. Check out the gallery for the latest glimpses of this Japanese CUV just days ahead of its full debut.

Next Mazda CX-9 spied for first time

After plenty of rumors, we finally have our first look at the second-generation Mazda CX-9. Development of the crossover look to be very far along based on these of production bodies hidden under form-fitting camouflage. The overall aesthetic, based on what we can see here, is very much in keeping with Mazda's handsome Kodo design language. The CX-9 you see here looks pretty much like a Mazda3 scaled up about 279.3 percent, with a five-pointed grille and expressive headlights prefacing a sculpted, swooshy body. In back, there's an aggressively raked rear window that won't do any favors for cargo capacity, but makes for a handsome silhouette. And if previous Mazdas are any indication, we'd expect the CX-9 to feature a very handsome, high-quality cabin, although it's impossible to see in these images. According to our spy photographers, the new CX-9 will abide by Mazda's Skyactiv philosophy, which should make for both an entertaining an efficient three-row crossover. A 2.5-liter, turbocharged four-cylinder will be the engine of choice, replacing the antiquated V6 of the current model, and will be available with an all-wheel-drive system. While this engine is slated for the CX-9, enthusiasts should take note that this first Skyactiv turbo will likely form the basis of future Mazdaspeed efforts. As previously reported, the CX-9 will make its debut this November at the 2015 Los Angeles Auto Show as a 2017 model. Should any info pop up before then, expect to see it here.