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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Evo pits Toyota GT86 vs. Mazda MX-5 Miata

The latest Deadly Rivals episode from Evo gets the Mazda MX-5 Miata and Toyota GT86 (our Scion FR-S) on track for a shakedown and a whole lot of drifting with Dan Prosser behind the wheel. The UK-spec coupes have slightly different power ratings than ours, but it's all close enough to be comparable. Their Miata has 158 horsepower (ours has 155), 148 pound-feet of torque, takes 7.3 seconds to run from naught to 60 62, and costs 22,695 pounds. The GT86, on the other hand, lists a 7.6-second dash to 60 62, and a base price of 25,000 pounds. The GT86 also weighs 400 pounds more than the Mazda. That's true in the States, too – curb weight for our MX-5 is 2,332 pounds, whereas the Scion FR-S comes in at 2,758 pounds. Both cars lauded for excellent shifting, but one of them has a better front end, a sweeter engine note, more controllable cornering behavior, and is faster by a tenth of a second around the test track. And Prosser doesn't mention it, but one has a lot more body roll. But it takes more than all that to make a winner, so check out the video above to see which is which. News Source: Evo via YouTube Mazda Scion Toyota Convertible Coupe Performance Videos toyota gt86 evo

Reminder: Come hang out with Autoblog and the 2016 Mazda MX-5 Miata on Tuesday, May 19

Do you love chilidogs, French fries, meeting new friends, and the world's most popular convertible? Do you live in Southeast Michigan? Do you like lists of questions? If you answered "yes" to any but the last of those, we'd like to invite you to a little get-together we're hosting next week. Driving impressions are still under embargo for the US-spec 2016 Mazda MX-5 Miata, but somehow we've conned convinced company PR reps to show the car to you, Joe Public Autoblog Reader. We're enthused about telling you more about the ND Miata, but before we do we'd love to share a Coke and talk about cars. Here's the skinny. A group of Autobloggers will be hanging out at the Athens Coney Island, in Royal Oak, MI, next Tuesday, May 19. We'll have the car on display from 5:00 PM to 8:00 PM, and we'd love to see you. If you're a Miata owner, we'd also love to for you to bring your car along for the party. The more convertibles the better (just be prepared to have your picture taken). Go ahead and set your navi for Athens – 32657 Woodward Ave., Royal Oak, MI 48073 ­– and we'll look forward to seeing you Tuesday. Mazda Geeks unite. Related Video: