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Long Road Racing will build you the Miata that Mazda won't

One of the frustrating things about new cars today is that many features are exclusive to this trim level, or that package. Even the enthusiast-friendly Miata has many restrictions how you can configure one, which can make choosing one a bit tricky. You can't have the cheapest one or the leather-clad one with a limited slip differential, for example. And adding aftermarket parts on your own runs the risk of voiding your warranty. Long Road Racing, however, has a possible solution for creating the ideal, warranty-covered Miata. You may not be familiar with Long Road Racing, but you probably heard about one of its most-publicized products, the MX-5 Cup car. The car was developed by Mazda with the intention of creating a global spec series, and Mazda reports that about 140 of the cars have been sold so far. Every single one of those cars went to Long Road Racing to be specced out for racing before reaching their customers. So the company is familiar with the car, and has applied its expertise to its "Ultimate MX-5" program. The way the program works is, once you've purchased a 2016 or 2017 Miata, you can send it to the company to have it customized to your needs. The company has an extensive list of parts to choose from, all of which have been selected by the company to work well together. But if you need something outside of its offerings, or just need help choosing from the list, you can get in touch with the company to discuss how best to achieve your goals. Long Road Racing will also customize any trim level of Miata, and can even create a Miata Mazda didn't offer. For instance, you could have a Grand Touring with the leather interior, but also with the limited-slip differential and Brembo brakes from the Club model. All of these parts are fully warrantied by Long Road Racing for the length of the OEM warranty, and they don't void the factory warranty. We had the opportunity to try out a car customized by Long Road Racing at the M1 Concourse track in Pontiac, Mich. The car was there to sample alongside some of the MX-5 Cup cars as well as several of Mazda's stock road cars to drive on course. The road-going Long car started as a Grand Touring model, and it retains its heated leather seats and automatic climate control.

Mazda previews straight-six, affirms upcoming crossover with Toyota hybrid system

Buried in Mazda's generally bleak second-quarter earnings report were a few juicy nuggets of news. Though the company had an operating loss of $502 million and sales are down 21 percent in part due to the COVID-19 pandemic, the Hiroshima-based firm has big plans for the future. Enthusiasts and environmentalists alike should take note. Firstly, Mazda showed an image of its upcoming straight-six engine. Essentially, it's the SkyActiv four that powers all of Mazda's current lineup, but with two additional cylinders. Unsurprisingly, the company says that it can be engineered to fit any of the current SkyActiv guises — the standard octane-variable gasoline powered G, the diesel D, and the sparkless-ignition X. The big six will pair with a new eight-speed automatic and can be combined with either a plug-in or 48-volt mild hybrid system, promising big power and efficiency. Reassuringly, Mazda says it's committed to offering this six in a rear-wheel-drive platform, which will underpin the 6 sedan's successor, as well as a midsize SUV. Both the platform and powertrain are said to be compatible with all-wheel-drive layouts as well. Which brings us to the second bit of news. Mazda also pictured a four-cylinder engine with hybrid technology. The financial report confirmed that Mazda will employ  Toyota's wildly successful hybrid system in an upcoming SUV. It's not that Mazda is taking advantage of Toyota's free access to all its hybrid patents until 2030. Mazda and Toyota have a capital tie-up and are nearing completion on a $2.3 billion joint-venture factory in Alabama with a 300,000-vehicle annual capacity. According to the Huntsville Business Journal, the firms have hired 750 employees so far, with room for 3,250 more. In return, Mazda will launch a European compact based on Toyota's Yaris Hybrid. The move is necessary for Mazda, which has lagged behind in electrification and in meeting the fleet emissions requirements in the European market. In return, by 2022, Mazda may even share the inline-six engine with Toyota and Lexus. While the hybrid crossover and compliance with EU rules will no doubt help the environment, we not-so-secretly hope that these strategies will keep Mazda profitable enough to bring that straight-six, rear-drive sports sedan to market.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.