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2020 Mazda MX-5 Miata due for price bump, more safety tech

Mazda hasn’t released official information yet on its 2020 MX-5 Miata, but CarsDirect got its hands on an early draft of an order guide, which suggests both the soft- and hard-top versions of the roadster are due for a price bump after receiving more standard safety technology and some suspension upgrades on certain manual models. Starting price on the 2020 Miata Sport Soft-Top will be $26,580, not including destination, which is reportedly not yet listed, according to the report. ThatÂ’s $850 above the non-inclusive 2019 base price. The price hike on the Grand Touring trim is even higher, at $1,090. For the RF Club Hardtop, starting price inches up by $700 to $33,045 — again, excluding destination, which was $895 for 2019. If you want to drive stick, prepare to pay more for the Grand Touring manual versions, which will climb by $890 and $1,090 for the soft- and hard-top versions, respectively. ThatÂ’s down to new Bilstein shocks, a limited-slip differential, front shock tower braces and a sport-tuned suspension, which should make for fun driving for stick enthusiasts. The big news is that the i-Activesense suite of safety technologies, previously offered as a package, will go standard across all trim levels. It features lane departure warning, blind-spot monitoring, rear cross-traffic alert and low-speed automated braking. Apple CarPlay and Android Auto will also reportedly debut on both versions of the roadster as standard on Club trims and above. The Miata is already coming off a 2019 when it got an infusion of 26 more ponies and 3 pound-feet, bringing output to 181 hp and 151 lb-ft from its 2.0-liter Skyactiv-G inline-four engine, plus that limited-edition 30th Anniversary model. Looking ahead, Mazda is reportedly toying with the idea of electrifying its lightweight roadster for its next generation, expected mid-next decade. Related Video:

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

The Mazda MX-5 Miata and saving a marriage

I've had the privilege of knowing Zach Bowman – former Autoblog scribe, now penning great things over at Road & Track – for nearly a decade. We met at the Detroit Auto Show when we were both relatively new to the business, and joked about how someday, we'd work together and eventually conquer the world as big shots in the industry (we're still figuring that last part out, by the way). Thus, I was thrilled when Zach joined Autoblog in 2010, just a couple of months after I was hired, and was equally saddened when I learned he'd be leaving us. Zach is someone I'm proud to call a colleague – nay, a friend – and I've enjoyed the voice he's brought to this line of work. I tell you this on a personal level because Zach has just published what you could arguably consider his most heartfelt piece of automotive work to date. It's a charming, emotional story about his relationship with his wife, and how they, like so many young couples, learned to make marriage work through the many ups and downs found in any solid relationship. I call this "automotive work" because Zach intertwines this tale into a story about driving his 2006 Mazda MX-5 Miata across the country, his wife by his side, learning about love and life from the cockpit of a two-seat roadster. I can honestly say it's one of the best things I've read in a long while. Rather than continue to wax poetic about Zach's latest piece, I'll let his own words speak for themselves. Head over to Road & Track to read the full piece.