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The Mazda MX-5 Miata is truly a four-season sports car

For all intents and purposes, the Mazda MX-5 Miata is a product of California. I know it says Hiroshima on the shipping container, but the car belongs to the Golden State as it was dreamt up in Irvine and honed its driving skills on the roads near Santa Barbara. And logic would dictate the Miata would be useless in any situation other than direct sunlight. That's what drivers from other states would think, anyway. It's the time of year when those of us from the west coast fly out to places where it's snowy and icy and everyone laughs at us because the cold and white stuff essentially shuts us down. Make fun of Californians driving in the rain or freaking out when the outside temperature dips below 55 degrees. What can we say, we're just out of our element. Perhaps, then, it's surprising the Miata handles snow a lot better than I do. I found this out when Mazda sent me to Crested Butte, CO, for a little fun on a frozen track. Yes, there was a lot of sideways action, but it had more to do with the two California residents inside than with the car. The company really invited journalists to Colorado to get an idea of how its all-wheel-drive crossovers perform when things get snowy and icy. But the real show was watching how we navigated the autocross course they set up for the rear-drive Miatas that Mazda brought along. The Miata had a good heater, but it was my laughter caused by immense admiration that kept me from freezing my fingers off. Armed with a set of Bridgestone Blizzak winter tires, the Miata performs just about how you'd expect it to – if you're light on the gas and quick with the steering and have a good amount of patience in you. It all works well if you're a pro driver, less so if you're not a frequent track visitor, regardless of the weather. But fortunately we were using the fourth-generation Miata, which has to be the most forgiving sports car ever. On pavement, it behaves like a compact hatchback. Put it in sixth and it's relaxed and compliant, with a ride that doesn't beat you up and an engine that knows when you just want to get where you need to go. Provoke it, however, and it rewards you with predictable responses from the controls. It does the same thing on ice, if you have a firm grasp on how a car responds to the frozen stuff. Starts are tricky, even in second gear, if you underestimate the power from the 2.0-liter four.

Mazda reports highest profits in its 94-year history

We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.

Mazda CX-3 crossover coming to LA

The Mazda booth at this year's Los Angeles Auto Show will showcase some new crossovers. In addition to the refreshed CX-5 that we're expecting, the Japanese automaker has announced plans to unveil its new CX-3 compact crossover.
According to Mazda, the brand's entry into the compact CUV market will feature "the full range of SKYACTIV technology and KODO - Soul of Motion design." We take that to mean lightweight chassis and body architectures along with fuel-sipping gasoline and, perhaps, diesel engines.
The CX-3 will have to take on a slew of upcoming competitors, including the Honda HR-V, Chevrolet Trax and Jeep Renegade, and reports indicate it will share a platform with the Mazda2, which is just starting production in Mexico. We don't yet know if it will be front-wheel drive only or if all-wheel drive will be optional. The CUV is also likely to share the Mazda2's engine, which isn't yet revealed for the North American market. Japan gets the 2 with either a 1.3-liter gasoline engine or a 1.5-liter diesel.