1993 Mazda Rx-7 Base Coupe 2-door 2.0 L 3 Rotor Twin Turbo on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

50 engineers kept the rotary alive at Mazda for 8 years

The Mazda RX-Vision concept is one of the standouts at this year's Tokyo Motor Show thanks to a drop-dead gorgeous design and a revival of the Wankel engine. The fact that the rotary is still in development at Mazda is thanks to a dedicated group of 50 engineers. According to Automotive News, their dream for the last eight years has been to bring this storied engine design back to the street. It won't be easy. Because of its design, the rotary suffers from poor fuel economy and high emissions. Making the challenge even harder, Mazda reportedly only gives them a small budget, but they continue to chip away at the problem. "These 50 engineers want to develop the rotary engine, therefore they joined Mazda," company research and development boss Kiyoshi Fujiwara told AN. "If I stop the rotary engine, probably they want to leave." For the Skyactiv-R under the RX-Vision's svelte hood, the team reportedly started from the 16X rotary project. Dating back to 2007, that 1.6-liter engine was supposed to improve torque and fuel economy thanks in part to direct injection. After additional development, insiders even suggested that the engineers might have finally solved the powerplant's issues. However, Mazda never put the mill into production, and the RX-8 remains the company's last Wankel-powered model to be offered in showrooms. "We have a dream that one day, this design with a rotary engine will achieve a level that customers will accept," CEO Masamichi Kogai said to AN. Mazda is quite clear that the RX-Vision might never go on sale without a suitable rotary. Although if it does see production, the coupe would likely use a stiffened version of the Miata's chassis, AN reports. Before anyone can place an order, these 50 determined engineers still have a lot of work ahead of them. Related Video:

First batch of 2016 Mazda MX-5 Miatas lands in US [w/video]

Have you been patiently awaiting the arrival of the all-new 2016 Mazda MX-5 Miata? Then we're glad to report that your patience has paid off. In fact, even if you haven't been so patient, we're still glad to report that the wait is finally over, as the first batch of the new Japanese roadsters has arrived on American soil. The initial batch of several hundred MX-5s arrived at the port of San Diego from the factory in Hiroshima on board the Phoenix Leader, a 636-foot vehicle carrier ship registered in Panama and operated by Japanese shipping giant NYK Lines. The vehicles are currently being processed at the SoCal port, with deliveries to commence "in the next several weeks," according to Mazda in the brief statement below. The fourth-generation Miata, designated generation ND, mad its global debut at the Paris Motor Show, and its US debut at the LA Auto Show. Production commenced in Japan this past March. The new roadster arrives in US showrooms with a 2.0-liter four-cylinder engine (the smaller 1.5 kept away from these shores), a six-speed manual (replacing the previous five-cogger), a folding soft roof (no retractable hard top this time), and a starting MSRP of $24,915 (plus an $820 destination charge). That, of course, is for the base Sport model, with higher-spec Club and Grand Touring trims also on offer. Along with the images above, you can watch footage of the vehicles driving off the ship in the video below. Might we recommend, however, muting the cheesy soundtrack and playing something more suitable over it instead. Neil Diamond's (Coming to) America ought to do the trick... today! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Welcomes the First Shipment of All-New 2016 MX-5s Mazda North American Operations today welcomed the first shipment of the all-new 2016 MX-5s. They will begin their port processing procedures and deliveries will follow in the next several weeks. Featured Gallery 2016 Mazda MX-5 Miata: US Arrival Mazda Convertible Performance mazda mx-5 san diego port