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2016 Mazda CX-3 First Drive

If there's any doubt in your mind about the importance of B-segment crossovers, consider this: our review of the 2016 Mazda CX-3 arrives on your screen less than 24 hours after our first test of the 2016 Honda HR-V. Both of these vehicles are hugely important entries for their respective automakers. And while they take a similar shape and will compete head to head, the truth is, they're very different products. The HR-V is a knockout because of its excellent packaging and added versatility over Honda's own Fit and Civic. It's a wholly competent product, and we imagine it'll be one of, if not the best-selling vehicle in the class. In terms of being desirable for customers, it checks all the necessary boxes: frugal, functional, efficient, and affordable. Mazda takes a similar approach, but focuses instead on its key strength of offering cars that are great to drive, and look damn good. What's more, the CX-3 won't have to share showroom space as the HR-V does with the Fit – the all-new Mazda2 isn't slated for the US right now. Instead, the new CUV will serve as an entry point into the brand. Because of this, Mazda is betting big on the CX-3. That all starts with a product that's appealing to the eye. Design director Derek Jenkins says Mazda "didn't want to do the funky route" with its compact CUV – a nudge to the Nissan Juke and Fiat 500X, right there. Instead, the CX-3 uses the Kodo design language that Mazda has perfected since its production debut on the CX-5 in 2012. Across the board, the company's products look incredible, and the CX-3 is right at home amongst Mazda's latest beauties. Notice the long hood with a flowing character line that runs over the front fender and down the body side, chiseled off at the end with tight rear proportions and a small overhang. Huge arches draw focus to the premium 18-inch wheels found on our Grand Touring CX-3, but swallow up the 16-inch rollers used on lesser models. The glass area is kept to a minimum, but visibility from inside is still quite good. Details like the LED accents in the head- and taillamps look premium and aggressive. From all angles, this is an attractive crossover. It's a bold, dynamic entry in a class filled with cutesy, oddball, and bland designs. Underneath the CX-3 is the Skyactiv chassis found in the new Mazda2. At 168.3 inches long, 69.6 inches wide, and 60.7 inches tall, the CX-3 is smaller than the Mazda3 in every dimension except height.

2020 Mazda CX-30 small crossover lands an IIHS Top Safety Pick rating

The 2020 Mazda CX-30 has come out of the gate swinging on the safety front, earning the Insurance Institute for Highway Safety (IIHS) Top Safety Pick award in its first year on the market.  Mazda's new baby crossover earned a "Good" rating in all six of the Institute's crashworthiness categories (driver-side small overlap front, passenger-side small overlap front, moderate overlap front, side, roof strength and head restraint) and its accident avoidance system was rated "Superior." Sadly, only one set of available headlights was rated "Acceptable" or better, which kept the CX-30 out of the running for the coveted Top Safety Pick+ award. The best-rated lamps available on the CX-30 are actually those that come standard. The curve-adaptive units offered as an optional upgrade were rated "Poor" due to excessive glare. For 2020, IIHS made the guidelines for earning Top Safety Pick and Top Safety Pick+ awards even more stringent. Up until 2019, cars needed only to earn an "Acceptable" rating in the passenger-side small overlap test to qualify for a Top Safety Pick. For 2020, that has been raised to "Good."   The bigger challenge for many OEMs will be headlights. To earn Top Safety Pick+, a vehicle cannot be sold with any headlight configuration that does not earn at least an "Acceptable" rating.    So far, fewer than two dozen 2020-model-year vehicles for sale in the U.S. have met the criteria for Top Safety Pick+; roughly half again as many qualify for the lesser award. In coming years, the Institute is expected to add even more conditions, especially in the realms of accident avoidance and pedestrian safety. 

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.