1989 Mazda Rx-7 Gxl Coupe 2-door 1.3l on 2040-cars

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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Perk up your Mazda Miata with BBR's new 248-horsepower turbo kit

For three decades, enthusiasts have argued whether the Mazda MX-5 Miata needs more power. For its part, Mazda seems fine with leaving the Miata as is, even reducing the horsepower from the third- to fourth-generation models, though the car lost a little weight. That's where tuners like BBR in the UK and Flyin' Miata here in the US step in, offering aftermarket solutions for those that crave a little more grunt. BBR announced today that its new 248-horsepower Stage 1 turbo kit is ready and waiting for the new 2.0-liter-powered ND Miatas, including the new Miata RF. BBR's first Miata turbo kit was released all the way back in 1990. Since then, the shop has been tuning and honing its craft, releasing ever-more potent variations its comprehensive power kit. This new version, like the previous ones, focuses not only on adding more power but maintaining the level of drivability and refinement you expect from all Miatas. The Mazda electronic safety features are retained, and the team is working on CARB emissions approval. That said, with BBR tune an ND Miata will hit 60 mph in just 5.0 seconds, roughly two seconds quicker than stock. To get the peak 248 horsepower and 236 lb-ft of torque, BBR does more than simply slap on a big turbo. In 2014, BBR began using a Mazda3 as a development vehicle in preparation for the new Miata's launch. A twin-scroll turbocharger is mounted onto a custom cast-iron manifold. A front-mounted aluminum intercooler keep things cool and doesn't require cutting up the bodywork. The engine breathes in through a K&N air filter and exhales through a stainless steel downpipe. The whole thing is controlled by BBR's Starchip / EcuTek RaceRom ECU software package. Other upgrades include silicone turbo pipes, an aluminum battery tray, a recirculating piston type dump valve, a carbon-fiber heat shield, and stainless steel oil and water lines. BBR is offering extended warranties from 12 to 36 months. In the US, the sole distributor is Flyin' Miata in Colorado. At $5,695, it's not a cheap proposition, but it is less expensive than one of Flyin' Miata's V8 swap kits. Less expensive (and less potent) performance kits are also available. Related Video: News Source: BBR Aftermarket Mazda Convertible Performance turbo tuner tuning

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."