1988 Mazda Rx7 Manual Convertible One Owner With 99,349 Actual Miles No Reserve on 2040-cars

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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

2015 Mazda3 interior spied for the first time

In terms of exterior appearance, not much has changed from the last time we spotted the next-generation Mazda3 out testing. Oh, sure - we can see plenty of details that clearly show the new Kodo design influence (that front end reminds us a whole lot of the sleek new Mazda6), but these latest round of spy shots don't really show us anything we haven't seen before. Oh, wait, yes they do - the interior.
Feast your eyes on the Mazda3's insides, showing a vastly reworked interior that also takes cues from the automaker's most recently refreshed products. We can see that there's a simple, clean center stack with a slim row of heating and cooling functions, and up top there's a large, presumably touchscreen display, with redundant controls found just aft of the shifter.
We expect that the 2015 Mazda3 will debut at the Frankfurt Motor Show this September, packing both petrol and diesel engines. A sedan variant is also in the works, and should debut shortly after the hatchback.

Mazda patents show rotary engine for range-extended EV

Two years ago, Mazda introduced a fascinating range-extended electric car called the Mazda2 RE Range-Extender. It took an electric Mazda2, and dropped in an itty-bitty 330cc rotary engine. It wasn't the rotary-powered sports car we had hoped for, but it seemed like a unique way to keep the quirky engine alive and kicking. But not long after the car's reveal, it seemed to disappear. Now the basic idea has resurfaced with a few modern updates in a couple of US patents. The first patent is pretty straightforward and describes a range-extended EV similar to the BMW i3. At the front is an electric motor driving the front wheels. At the back is an internal combustion engine that powers an electric generator. In the middle is a lithium-ion battery for storing and delivering electricity. It's the same set-up as that Mazda2. The second patent is for an engine start-and-stop system, but specifically for rotary engines. The system is designed to shut off a rotary engine when not needed, much as modern piston engines do. It also stops the rotor in a position that closes the intake port to ensure no fuel or exhaust emissions slip out through the intake tract. This is necessary since there are no valves in a rotary, and air and exhaust come through ports that are "opened" and "closed" by the rotor itself. The patent also describes the possibility of firing a spark plug after the fuel has been cut to eliminate any leftover fuel emissions. This system would theoretically improve a rotary engine's fuel economy and emissions significantly, which would be a boon as those are two of the rotary's major weaknesses. The rotary-engine patent also includes the same range-extended powertrain drawing as the first patent. It's there as a description of a possible application. And in such an application, where the rotary wouldn't have to run all the time, the system could take advantage of the rotary's inherent strengths. Weight can be kept low thanks to the engine's small dimensions, which should help in keeping the car sprightly and efficient. Rotaries are renowned for smoothness, too, so it shouldn't need too much refining and sound deadening, the latter of which adds more weight. The small size would also help with packaging, leaving more space for people, cargo, or possibly batteries. And since it has been patented, the company may be looking to bring the system to market.