1988 Mazda Rx-7 Convertible Convertible 2-door 1.3l on 2040-cars

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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Graffiti artist Banksy turns Mazda Protege into warfare commentary

British street artist Banksy, who currently resides in New York City for its high pedestrian traffic and plentiful hiding spots, recently took his stencils and spray cans to a truck trailer and an old Mazda to make a commentary about war, according to a video report by Newsy.
Part of the canvas, a late-1990s Mazda Protege, is a sub-$3,000 used car at best, but we're sure having Banksy's art sprayed onto it has greatly increased its value, as it did to a piece at a Former Packard plant in Detroit a few years ago. The same goes for the trailer, which looks like it would be right at home attached to a U-Haul rental truck.
The graffito, painted in the Lower East Side of Manhattan, was accompanied by a link to some disturbing audio from a controversial 2007 military video leaked by Wikileaks in 2010. Head on below to watch the video report, and be sure to visit Banksy's website if you want to see the painting with the audio (listener discretion advised).

WAVE 2015: Metron 7 sets new record of 513 miles on one charge

Sometimes you just gotta push harder, faster, longer. Last fall, the Metron Institute team from Slovenia took their converted all-electric Mazda5 minivan on an impressive 457-mile journey from Bled (in Sloveniva) to Dubrovnik (in Croatia) without stopping to recharge at an average speed of 40 miles an hour. Today, as part of the WAVE Trophy 2015, the Metron 7 EV just finished up a drive of 826.1 kilometers (513.3 miles) on a single charge. The drive started in Berlin and ended in Karlsruhe, Germany. As you might suspect, a drive of this length on normal roads required a big battery pack. The total pack capacity was 108 kWh, thanks to the combination of the built-in 86-kWh pack that uses lithium polymer cells from Kokam and a 130-pound, 22-kWh external pack that Metron has developed that can charge the built-in pack while driving. The average speed of the 500-mile journey was 45 miles per hour (72 kilometers per hour) through rural countryside, towns, and some time on the highway. The drivers –Andrej and Jasna Pecjak – did not use air conditioning, but the fans were running. The weather was temperate enough that AC wasn't needed anyway these last two days. The Metron 7 was a part of the last two WAVE events and has been updated since the last record was set in October 2014. On the new record journey, the minivan was loaded up with gear, but the Metron engineers made improvements to the car in the last eight months: the side mirrors are smaller and they fitted a better aerodynamic cover underneath the vehicle, for example. Andrej said that the cost for the batteries was around $50,000, since some of the cells he got were used. Today's record is unofficial, but AutoblogGreen witnessed both the sealing of the charge port in Berlin and was in the car for the last 125 kilometers today. Featured Gallery WAVE 2015: Metron 7 EV Distance Record Green Mazda AutoblogGreen Exclusive Fuel Efficiency Green Culture Electric mazda mazda5 mazda5