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Mazda replaces owner's crashed 2016 Miata with brand new car

Fri, Jul 24 2015

The first shipment of 2016 Mazda MX-5 Miatas are finally here. Imagine the jubilant sensation of being among the 1,000 people to pick up the limited Launch Edition, only to feel eviscerated when the new roadster crashes hardly a mile away from the dealer. While it must be an absolutely horrendous experience, Mazda North American Operations is making things right for one forlorn couple. In what was surely among the first recorded crashes of the 2016 Miata in the US, a husband and wife recently went to pick up their new Launch Edition, but they were rear-ended almost as soon as they left the dealer. According to Jalopnik, the hit also caused the roadster to slam into the car in front and might have bent the frame. To make a bad situation even worse, the wife also needed to be taken to the hospital to be checked out. Mazda is coming to the couple's aid with a generous gift. Knowing that it's utterly unfair for the new owners not to enjoy some top-down driving while the summer lasts, the company is actually sending the pair another Launch Edition to replace their crashed example. According to a Facebook post by the dealer (below), the car should be available sometime next month. Hopefully, the couple can enjoy thousands of miles of roadster driving with this one. After hearing about one of our customers getting rear-ended just minutes after picking up their new Miata, Mazda is sending out a replacement next month! #LongLiveTheRoadster Posted by Tom Bush Mazda on Wednesday, July 22, 2015 Related Video:

Mazda CX-3 to be diesel-only in Japanese home market

Wed, Mar 4 2015

Diesel power. It's not just for Europeans anymore. In fact, when Mazda introduces its new CX-3 compact crossover to its home market of Japan, the model will be exclusively diesel-powered, Reuters says, citing remarks made by Mazda CEO Masamichi Kogai. Consistent with its recent push for better fuel economy, Mazda is embracing diesel power as a way to boost fuel-economy for cars that may be larger than the compact variety. Mazda, which plans to make about 150,000 gas- and diesel-powered CX-3s for global consumption per year, is pricing the diesel CX-3 at about $20,000 in Japan. Diesel sales accounted for less than three percent of new-vehicle sales in Japan last year, so there's a risk to Mazda's strategy. But the automaker, which is the fifth-largest in Japan, says performance and noise (and smoke) issues largely associated with diesel powertrains in the past have largely been eliminated. In all, Mazda expects worldwide sales for the year ending March 31 to rise almost five percent from a year earlier to about 1.4 million units. Mazda showed off an early version of the CX-3 at the Los Angeles Auto Show last November, though North American versions of the model will indeed be gas-powered. Related Video: Featured Gallery 2016 Mazda CX-3: LA 2014 View 17 Photos News Source: Reuters Green Mazda Diesel Vehicles mazda cx-3

Mazda Miata speedster and spyder concepts set for SEMA

Thu, Oct 29 2015

Mazda will show speedster and spyder concepts based on the 2016 MX-5 Miata next week at SEMA in Las Vegas. The speedster is at the top of the teaser, and the spyder is the bottom half. The speedster goes with an extreme lightweight design. It has only a small wind deflector in place of the windshield and a blue ether topcoat. The spyder is a vintage roadster rendered into a modern form with a handcrafted leather interior and mercury silver paint job. Both are lighter than the production version and will be sure to get the hearts of Mazda fanatics and roadster enthusiasts alike racing at the possibilities. We doubt either will actually see production, like so many Miata-based concepts of the recent past. But that won't stop us from dreaming all the same. MAZDA TO SHOWCASE LIGHTWEIGHT PERFORMANCE AT SEMA WITH TWO MX-5 MIATA CONCEPTS - MX-5 Spyder and Speedster Concepts Bring Vintage Cues into Modern Designs - IRVINE, Calif., Oct. 29, 2015 -- The Mazda MX-5 Miata has been an exercise in honing the concept of a lightweight sports car for more than 26 years, created solely for driving exhilaration. But for the 2015 SEMA Show at the Las Vegas Convention Center, Mazda designers wanted to see what they could do if that idea was taken to the extreme. What they created were two vastly different takes on the fourth-generation MX-5: The 2016 MX-5 Spyder Concept and 2016 MX-5 Speedster Concept. MX-5 Spyder captures the character of a vintage roadster and translates it into a modern-day design, including bespoke leather interior details that were painstakingly crafted, and featuring a new Mercury Silver concept paint color. MX-5 Speedster is a study in the extremes of lightweight, purpose-built performance, paying homage to minimalist roadsters of the 1950s. The Blue Ether-painted MX-5 Speedster is uncompromised in its approach to wind-in-the-hair driving, going so far as to eschew a traditional windshield for a lighter deflector. Both cars are significantly lighter than the 2,332-lbs. MX-5 roadster that customers can purchase at dealers and come with a host of conceptual and aftermarket pieces and fabrication from partners including Racing Beat, Haartz Corporation, ASC – American Sunroof Corporation, Makin Industries/RAYS Wheels, KW Suspensions, Delta Seat, H&R Springs, Lusch, AC&A Manufacturing, Franks Fab Shop, Long Road Racing and SIM Specialty Interior Manufacturing.