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Mazda ad showing Facebook updates while driving criticized by Senate committee [w/video]

Senate Commerce Committee Chairman Jay Rockefeller, D-WV, held an all-day summit on Thursday to discuss the dangers of using modern technology while driving, during which an ad that Mazda aired during the Super Bowl was used as an example of the worrisome future towards which we're headed. While seemingly innocuous at first glance, the ad, which can be seen below, shows a brief glimpse of a driver using the Mazda Connect infotainment system in a Mazda3 to check/update his Facebook page while driving down the road.
Officials from major communications companies like Samsung, Google and Apple attended the summit, as well as representatives from automakers including General Motors and Toyota. A representative from Mazda was not present despite the company's own currently available technology being used as the poster child for the issues being discussed.
According to Automotive News, Senator Rockefeller warned the automaker and communication execs on hand that he will propose legislation to regulate the use of technology while driving if they don't work together to implement their own standards more quickly. Michael Robinson, GM's vice president of sustainability and global regulatory affairs, argued that his company has had distracted driving guidelines in place for 15 years since the advent of its OnStar system, noting that the technology in question has also helped the automaker save lives through automatic crash detection and calls to 911.

Toyota, Mazda partner to build EVs at new $1.6 billion U.S. plant

TOKYO — Toyota and Mazda plan to build a $1.6 billion U.S. assembly plant, the two said on Friday, as part of an alliance that will also see the Japanese automakers jointly develop electric vehicle technologies. The two will take small stakes in each other as part of the tie-up: Toyota, the world's second-largest automaker by vehicle sales last year, will take a 5 percent share of Mazda, extending its dominance in Japan's auto sector. Mazda will take a 0.25 percent share of its larger rival. The plant, something of a surprise at a time of overcapacity in the U.S. market, will be a boost to U.S. President Donald Trump, who campaigned on promises to increase manufacturing and expand employment for American autoworkers. The plant will be capable of producing 300,000 vehicles a year, with production divided between the two automakers, and employ about 4,000 people. It will start operating in 2021. The electric vehicles cooperation, meanwhile, comes as the tightening of global emissions regulations prompts more automakers to develop battery powered cars, as the industry struggles with hefty research costs and intense competition from technology companies over technology like self-driving cars. As part of the agreement, Toyota and Mazda will also work together to develop in-car information technologies and automated driving functions. Toyota, Japan's biggest auto company, has been forging alliances with smaller Japanese rivals for several years, effectively engineering a loose consolidation of the Japanese auto sector. It already owns a 16.5 percent stake in Subaru, Japan's No. 6 automaker, with which it also has a development partnership. Toyota is also courting compact car maker Suzuki to cooperate on R&D and parts supply as Toyota seeks to tap its smaller rival's expertise in emerging Asian markets. A stake in Mazda may also prevent future incursions by tech companies, one analyst said. "For a technology company which lacks the expertise in making cars, Mazda could look like a very interesting acquisition. They're very good, they're not too expensive. Maybe Toyota realizes this," CLSA managing director Chris Richter said. "By buying a 5 percent stake, Toyota takes Mazda off the table rather than having it sit out there like a free agent which could someday be used against them." COROLLA PRODUCTION SHIFT Mazda stands to gain from a deal that gives the small automaker a production foothold in the United States.

Editors’ Picks December 2022 | Genesis G90, Mazda3 and an old favorite

The last Editors' Picks collection of 2022 consists of picks from three different segments. We recently got our first shot at the 2023 Genesis G90, which instantly found a warm place in our heart. Plus, a couple of favorites from years past came through. Look out for even more ratings come the new year as a ton of fresh metal comes onto the market. Tons of totally new EVs and sports cars may have hit the streets in 2022, but there are even more new and exciting cars coming. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in December month that earned an EditorsÂ’ Pick. 2023 Genesis G90 2023 Genesis G90 View 55 Photos Quick take: The Genesis G90 is now a full-size sedan without any major compromises versus its competition. It rides beautifully, features a tech-forward but still usable interior and even has a powerful and refined powertrain. Score: 8.5 What it competes with: Lexus LS 500, BMW 7 Series, Mercedes-Benz S-Class, Audi A8 Pros: Gorgeous design, efficient and powerful powertrain, super-luxurious interior, great value Cons: Doesn't handle as well as competitors From the editors: Road Test Editor Zac Palmer — "The Genesis G90 is all-new for 2023, and what a stupendous luxury sedan it is. The mild-hybrid twin-turbo V6 powertrain is smooth and powerful for effortless acceleration. Its air suspension and electronically controlled dampers waft you over poor pavement with nary a cabin disturbance. Every last luxury you might want for is present from auto-opening doors, massaging seats and rear wheel steering. It's all there for a price that is shockingly low versus the leading German luxury sedans, making it all the more impressive." In-depth analysis: 2023 Genesis G90 First Drive Review: No more compromises   2023 Mazda3 Mazda3 Hatch front three quarter View 57 Photos Quick take: The Mazda3 is a blast to drive and has an interior that rivals entry-level luxury cars. It's only real weakness is a slightly tight rear seat and cargo space.