1982 S 1.1l R2 Manual Rwd on 2040-cars

Auto blog

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

RingBanana Miata breaks 9-min Nurburgring barrier

The RingBanana is a cheap Mazda MX-5 Miata on a screaming mission: to lap the Nurburgring in under nine minutes. And let us emphasize the word "cheap." The team wanted the least expensive Miata they could find that still ran, and then wanted to spend the least amount of money possible in order to hit their target mark. We don't know how much they spent on the Ringbanana, but they were so indiscriminate about the purchase that they don't know what year the car is. They only know that it's got 90 horsepower, green springs, Fulda tires, and "it's completely crap." After setting a base lap of 9:21.8 the guys behind the project figured they'd have a fair bit of work. Turns out a new set of Kumho V70A semi-slick, road-legal race tires paired with Gabriel Pirana's driving is all they needed. With just that mod Pirana set a lap time of 8:59.9, and that was while having to deal with one spot of slow traffic that was getting around a stricken car. According to Wikipedia, this puts them between a 2010 Range Rover Sport Supercharged and a 2007 Chevrolet Cobalt SS. Even though the team achieved its goal on its first attempt, the Ringbanana game isn't over – there's probably a suspension mod in the near future while the guys figure out just how quickly they can go. The video above does a good job of showing just how fun it can be driving a slow car fast.

Mazda CX-3 to be diesel-only in Japanese home market

Diesel power. It's not just for Europeans anymore. In fact, when Mazda introduces its new CX-3 compact crossover to its home market of Japan, the model will be exclusively diesel-powered, Reuters says, citing remarks made by Mazda CEO Masamichi Kogai. Consistent with its recent push for better fuel economy, Mazda is embracing diesel power as a way to boost fuel-economy for cars that may be larger than the compact variety. Mazda, which plans to make about 150,000 gas- and diesel-powered CX-3s for global consumption per year, is pricing the diesel CX-3 at about $20,000 in Japan. Diesel sales accounted for less than three percent of new-vehicle sales in Japan last year, so there's a risk to Mazda's strategy. But the automaker, which is the fifth-largest in Japan, says performance and noise (and smoke) issues largely associated with diesel powertrains in the past have largely been eliminated. In all, Mazda expects worldwide sales for the year ending March 31 to rise almost five percent from a year earlier to about 1.4 million units. Mazda showed off an early version of the CX-3 at the Los Angeles Auto Show last November, though North American versions of the model will indeed be gas-powered. Related Video: Featured Gallery 2016 Mazda CX-3: LA 2014 View 17 Photos News Source: Reuters Green Mazda Diesel Vehicles mazda cx-3